3 Tips for Managing Customer Expectations on Social Media (And Why Chase Bank Wins)

Chase Twitter Bio

It’s 2013 and Twitter is a far cry from being the kid on the block, as far as social media goes. There’s an audience there too, made up of millions of smartphone-wielding and internet savvy customers — all of whom want just a little piece of your brand’s attention on them. And yet, most corporate branded social […]

#007: Matt Thompson of Shiftnote on Employee Scheduling Software

Social Restaurant Podcast

In this week’s episode of The Social Restaurant Podcast, I welcome Matt Thompson, the CEO and Cofounder of ShiftNote. Matt is a restaurant industry-lifer, having spent the majority of his career opening new locations for brands like Rain Forrest Cafe, J. Gilbert’s Wood-Fired Steaks and Houlihan’s.  He’s also spent time supporting local restaurant operators as a […]

#006: Exploring the Rise of Social Media Executives

Social Restaurant Podcast

In this week’s episode of The Social Restaurant Podcast, we’re going to explore the rise of social media executives. During the show, I share research, insights and examples of on how executives in all sizes of companies, are using content and social media to foster brand advocacy, both inside and outside of the company walls. […]

Use Listly for Your Content Marketing (7 Reasons Why You Should)

listly ceo

Do you already use Listly as a tool in your content marketing program? I don’t need to tell you that lists and list posts are popular all over the web. There’s already a ton of great insights out there on why people like lists and how they work inside our brains, and I’ll share some of […]

#005: Santiago Jaramillo on the Most Underused Tactic in Mobile Marketing

santiago jaramillo @santiagojara

I’m willing to bet that your restaurant already has a mobile app. Am I right? Truth is, most restaurant marketing teams in the game today already see the value in mobile. It’s hard to ignore, especially since those same marketers tote Androids and iPhones as part of their daily routines. The reality is that most […]