#019: Joshua March of Conversocial on Social Media Customer Service

Joshua March

How long do you keep your guests waiting for an answer when they reach out to your brand on Facebook or Twitter? With the proliferation of social media, how restaurant brands connect with and serve guests has become extremely fragmented, creating a significant challenge in delivering remarkable guest experiences.  My guest this week has taken […]

#018 Jeffrey Rohrs on Developing Your Proprietary Audience

audience book jeffrey rhors

Did you know that you and your brand have the potential to build a proprietary audience? If you’ve ever wondered exactly how viral marketing works, this next interview is jammed packed with all of the information you need to make your menu and promotions spread from one customer to next. In episode #018 of the […]

#017 Jonah Berger on Viral Marketing and STEPPS

Viral Marketing Book | Jonah Berger

Ever heard of a $100 cheese steak? It’s a restaurant marketing idea that spread virally, making Barclay Prime one of the top upscale steakhouses in the city of Philadelphia. If you’ve ever wondered exactly how viral marketing works, this next interview is jammed packed with all of the information you need to make your menu […]

#016 Fishbowl CEO Scott Shaw Talks Restaurant CRM

Restaurant CRM | Scott Shaw

Email marketing is no stranger to the restaurant business. Why? It’s incredibly effective at driving up guest counts and opening wallets. But what comes next? What other value can restaurants get from their at times, vast databases of customer information that typically start with permission to connect with a guest via a single email address? […]

#015 Eric Chester on Building Employee Work Ethic on the Front Lines

eric chester interview

Can you pinpoint the most important space in your restaurants? Some operators believe that it’s the space in-between your guests and your menu. For others, it comes down to the crowded tabletop real estate where things like seasonal promotions become visible and take flight. But my guest today will argue that while each of those […]