#027: Kate Finley on PR and Media Relations for Restaurants

Kate Finley headshot

The media landscape has fragmented in a big way. And because of this, what used to be a clear process for creating PR ad media relations outreach campaigns has also shifted.  What is your brand to do in when the public now has so many media sources where they can find information? My guest this […]

#026: Cynthia Hess on Mixing Farm to Table and Family Business

Cynthia Hess

The “Farm to Table” movement is on just about every restaurateur’s mind in 2014. Consumers are demanding things like organic and locally grown produce, grass-fed beef and free range eggs. And yet, not many chains have figured out how to execute Farm to Table well – let alone all the other actions that support truly […]

#024 Brian Bailey on Growing a Fast Casual Franchise with Multiple Concepts

NEON_Brian-Bailey

Most restaurant holding companies grow by blowing out a popular concept and then acquiring concepts to add to the mix. My guest this week has taken this model, spiced it up with a little bit of Carolina BBQ expertise and flipped that model on it’s head, offering his franchisees access to multiple concepts. In episode […]

#025 Kelly Roddy on Building Restaurant Brands

Kelly-Head-Shot

As a marketer by trade, the power of branding has always fascinated me.  But for multi-unit restaurants, developing and stewarding a brand is a very serious business. From internal communications to marketing to the local restaurant environment, strong branding must be a corner stone of any chain’s growth and success. My guest this week has […]

#023 Michael Atkinson on Investing in Restaurants and Technology

Michael Atinkson

Perhaps you’re considering investing in the restaurant or technology businesses in 2014. If that’s you, then you already know the stakes are incredibly high. One misstep can leave you jobless and with an empty wallet. This year promises to keep restaurateurs on their toes as the intersection between restaurant operations, marketing and technology becomes a […]