Dear Content Marketers: Find Your Niche as Fast as You Can

Content Marketers Niche

If you work agency-side on the marketing industry, it’s likely that you’ve heard the name Jay Baer. Over the past few years, Jay has does a nice job in positioning himself as a content marketer who knows the ad agency world.  He’s dazzled audiences of thousands at marketing industry conferences and events, and made his ideas tangible by giving them …

Market Research Sources: 5 Simple Tips for Validating Insights

market-research-sources

You and I are living in an age where content is rising over the banks of the web like flood waters. And, I hope that you’re as excited about this as I am. For marketers like us, it’s an industry renaissance — one that has brought opportunities for story-telling, building our own branding networks and channels …

Social Restaurant Podcast: Identifying and Activating Brand Advocates

identify brand advocates

Would you rather have one blockbuster celebrity endorse your brand or the lady who chairs the parent-action committee at the neighborhood grade school? In recent years, restaurant marketing teams have become obsessed with the idea of reaching online influencers with promotions, announcements and other messages.. Specialized agencies have sprung up, evangelizing capabilities that range from conducting blogger …

Content Marketing Examples and Heros Behind a Whiteboards

Social Media Keynote Speaker Nate Riggs

As a marketing professional, I find it incredibly inspiring when I see students doing incredible work. Especially when its incredible work for an incredible cause. This past weekend, I had the privilege of being asked to be the Friday night keynote speaker at the 35th Annual International Collegiate Conference. This event, held in the big easy of New Orleans pulls together …

Social Restaurant Podcast: How Moe’s Southwest Grill Did the Harlem Shake

Lauren Barash Moe's Southwest Grill

You’ve already heard of the Harlem Shake meme. It seems everyone has these days. Perhaps maybe you’ve even pulled out those crazy costume props leftover from last year’s Halloween party, called your friends and produced your own version of the 30 second clip that has dominated YouTube in the previous months. But as a marketer, would you …