Author Archive

Marketing Case Study: How Logitech Wins a Moment of Truth [VIDEO]

The illustration you above comes from the folks at AgileMarketing.net and their post on Google’s ZMOT eBook. It cleanly highlights three different moments of truth in the customer experience for any brand. These moments occur at the time when a consumer has the most personal and intimant experiences with your product or service. In ZMOT, Google argues that, as a result of the socialization of the web and the explosion of mobile technology, there is a now a forth moment in the mental marketing model.  The Zero Moment of Truth or ‘ZMOT’ as Google has branded it, gives brands the opportunity to win or loose the favor of a customer at the time when shared online content that reflects the attitudes of their peers towards the product or service under exploration is consumed. Because of technology, the consumption of that peer information can now happen at any time, and at any location. Whether or not you believe the additional moment is a legit addition to the mental marketing model (I do indeed), trust me when I say this — winning each moment of truth is absolutely critical to the long term survival of your business. Failure to win may cause your customers to simply move on to the next brand competing for their attention. Marketing Case Study: How Logitech Wins a Moment of Truth nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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The Quintessential Infographic on Inforgraphics

Have you jumped on the infographic craze yet? Using graphics like the one below seems to be the latest trend that’s bombarded the ripples of the interwebz in recent months. If you think about it, this makes perfect sense. Pinterest, Intsgram, Facebook, Google+ and even LinkedIn have modified their design and layout to help make the web more visual for everyone. But now we have visual noise, and lots of it. So what does it take to make a good infographic? Well, the folks over at Customer Managnetism have come up with an interesting and appropriate take on the topic. The image you see below may be the quintessential infographic on infographics. If you add this one to your pin boards, make sure to stop by the company’s blog and give them some kudos, okay? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Content Marketing for Small Business at the 2012 Ohio Growth Summit

This is the week you’ve been waiting for — at least if you’re an Ohio small business owner. The 2012 Ohio Growth Summit kicks off bright and early this Thursday in the main ball room at Columbus State Community College. And what an event it will be! I think Mike Bowers and the rest of the crew at the Small Business Development Centers made a good decision this year in opening up the format to include a variety of tracks that speak to all levels of entrepreneurs and small business owners. The sessions are each positioned to provide attendees with educational sessions that will give them actionable take-aways they can put to work in their own businesses right away. I was delighted to be asked to design the content marketing for small business track at this year’s Ohio Growth Summit, and I feel fortunate to have a line up of three different panels, stocked with true subject matter experts that you won’t want to miss. That said, you will miss them if you don’t attend the #OGS12. The conference already has more than 12o attendees which is just over last year’s attendance. As appreciation for my readers, I have been given special code you can use to get a last minute 50% discount on your badge. That means you get a full access pass to #OGS12 for only $65. If you’d like to attend my track at the 2012 Ohio Growth Summit, use the code NR50 when you register and you’ll receive your badge for half the price of admission. If you’re still on the fence, here is a description of the content marketing for small business track I’ll be leading on Thursday. This is just one of four incredible tracks at the event, along with amazing keynote speakers that include author Gini Dietrich [...]

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