The Latest Google Algorithm Updates: Panda and Payday Loan

Panda should be harmless to white hat SEO's.

What do pandas and payday loans have in common? They are the names of two Google algorithms which were confirmed as updated within the past week or so. Although the internet is abuzz with the percentage of English search queries and specific sites affected, it may be hard to decipher why these algorithm updates matter. […]

Millennial Search Behavior

Millennial Search Behavior - NR Media - Morgan Meade

Is your brand aiming to capture millennial attention? This post examines a few key findings concerning the way they search and the types of information they are most receptive to remembering. First, we will define millennials as a key market segment. Next, we will delve in to how millennials find information. Finally, we will discuss […]

Hearables, The Next Big Thing?

The Dash by Bragi

“You mean wearables, right?“¬†Wrong. Hearables, according to recent sources, are the next big thing. Nick Hunn of wearable-technologies.com says we’re talkin’ $5 billion by 2018 big. If you’re still trying to figure out how the h-e-double hockey sticks to advertise on the tiny screen of a smartwatch, here’s why you should switch Gears (pun intended). […]

How to Reap the Benefits of Rich Snippets

Rich Snippets

Have you noticed some search results show more information than others? Nate’s last TWIRT update discussed the search carousel and how it includes Zagat ratings for restaurants. Here’s some more information on another kind of SERP attention-grabbing feature and how to make it work for you – rich snippets. What are rich snippets? Rich snippets […]

Three Problems Your Mobile Platform Must Solve for Customers

Benefit of Using Mobile Phone for Shopping - Google

It’s not a stretch to say that mobile marketing is exponentially expanding. Establishing a mobile presence just to quell your fears of being left behind does not instantly place you in the front of the pack. No one wants to be the laggard in the race to mobile fluency. There are three problems your mobile […]