Wait, You Can Search by Emoji on Yelp?

ice cream cone emoji

Are you ever so hungry for a nice cold ice cream cone that you only have the energy left to type a single character? Yelp’s got you covered, whether its pizza, ice cream, or ramen you’re craving. In this post, we’ll take a look at Yelp’s new search-by-emoji feature. Read on for a crash course […]

How Does Google Separate Authority from Popularity?

Google Authority Algorithm update

In some ways, building a great reputation online can be like politics. You shake a lot of hands, kiss a lot of babies, build a strategy, keep up outside appearances, and give speeches onĀ things you may or may not really know a whole lot about. But, can authority better be parsed from popularity online than […]

Why and How Should I Optimize for Mobile Search?

The Mobile Playbook - Optimize for Mobile

Whenever we get a glimmer of insight on how to keep Google working in our favor, we’re all ears. Have you had a chance to digest their newest gift to marketers? This post is all about why mobile search matters, and how to make it work for you. First on the agenda, it’s a crash […]

How Your Brand Can Advertise with Augmented Reality

layar- augmented reality advertising by morgan meade - NR Media Group

With all the talk about wearables lately, the advertising implications can get a little overwhelming. How can your company start to integrate new platforms today that will put you ahead of the crowd? Augmented reality isn’t just for gamers. The interactive advertising world is abuzz with all the possibilities this cross-platform application has to offer. […]

What is the Future of Big Data?

IBM 4 Vs of Big Data

Today, marketers and the businesses they serve are experiencing a new kind of problem. IBM, an industry thought leader on big data management and translation, has some intriguing findings. 90% of the data in the world has been created in the past two years alone. If you look closely at the graphic on the right, […]