Is the Second Screen As Influential As We Think?

TV Second Screen

The definition of “watching TV” has been changing fast. People are adopting second screens and tuning in to their favorite shows from their car, the classroom and the grocery store, just to name a few, in addition to their living room TV. Because of this, Nielsen and Facebook, will begin tracking show engagement via these […]

3 Ways to Make the ALS #IceBucketChallenge Better

I was helping my younger brother record his ice bucket challenge today, and while he was going through what he was saying, it donned on me that the folks who challenged him hadn’t mentioned donating or even why they were doing the challenge. Has the message been lost for some people? How can The ALS […]

Bored with social media. Are we?

You bored with social media?

In a time when we check Facebook when we’re bored, I recall a line from Harvey Danger’s smash hit, “Flagpole Sitta:”¬†if you’re bored than you’re boring. I’m not talking about you, Reider reader (punny). I’m talking about the social networks. So have we really become bored with social media? The Landscape The article,¬†Triumph of the […]

What Is The Social Sharing of Emotions?

Think why and what you share… Why do you think cat videos are so widely shared? The key lies in emotion, which is one of Jonah Berger’s STEPPS. In a recent study, researchers examined “whether sentiment occurring in social media content is associated with a user’s information sharing behavior.” Let’s take a look at what […]

3 Great Examples of Content Marketing in Sports

Aon/Man U, Intel Inside/FC Barcelona, Hershey/NCAA

Sports have long been a source for positive association for brands because winning teams and successful events create a favorable return for the partnering brand. One look at these lists of World Cup and Super Bowl sponsors shows what an attractive commodity sport sponsorship is. Simply attaching a brand name does a good job of […]