3 Great Examples of Content Marketing in Sports

Aon/Man U, Intel Inside/FC Barcelona, Hershey/NCAA

Sports have long been a source for positive association for brands because winning teams and successful events create a favorable return for the partnering brand. One look at these lists of World Cup and Super Bowl sponsors shows what an attractive commodity sport sponsorship is. Simply attaching a brand name does a good job of […]

How Does Social Media Affect the Lonely?

Do Social Networking Sites Help or Hurt the Lonely? | NRM

What do you do when you’re bored? Watch TV? Eat? Pace to and fro? Twiddle your thumbs? All of the above? Think about it. When we’re bored, we go on social networking sites. Boredom and loneliness are not the same; however, the actions taken when these feelings manifest themselves are. What draws the lonely to […]

Facebook’s Emotional Contagion? About That

Facebook's Emotional Contagion

“Facebook Manipulated 689,003 Users’ Emotions For Science”, read the headline on Forbes. In a world where anything on the Internet can be manipulated, it’s no surprise that the practice has seeped into the terms and conditions of social networking sites. So, how did Facebook manipulate our information? What were they trying to do? Our Emotional […]

5 Steps to Being a Digital Leader

5 Steps to Being a Digital Leader

Digital footprints are what you post about yourself. Digital shadows are what others upload about you. Together, this is your digital stamp. How can you leave a better digital legacy? The answer: become a digital leader. Being a Digital Leader Eric Qualman is a digital thought leader and author of Socialnomics, which we’ve discussed in […]

What Did Neymar Jr. Do With the Panasonic 4K Camera?

Panasonic 4K Neymar | NRM

Wearable technology has been a hot topic for many months, and Google Glass has dominated the conversations. The adoption of Glass or 4K technology has yet to take hold among consumers, but both are steadily growing. Now, using a World Cup superstar to pioneer its uses, Panasonic is tapping into the market. Let’s take a […]