Marketing Technologists – Unicorns or Just Horses?

marketing technologist

One of the latest trends in corporate marketing is embracing the idea that with our digital world there is a growing need to have people who are experts in both marketing and technology – aka the “marketing technologist.” This recently coined term has been a popular topic in marketing news and was recently covered by Forbes […]

What Role Can Blogging for Restaurants and Breweries Play?

blogging for restaurants

Did you know that there are over 3,000 breweries in the United States and that this figure is the highest it has been since prohibition? But what does this mean for the restaurant industry? Our guest on tap for this week hails from Columbus and is considered one of the foremost craft beer experts and […]

Want to Get Paid for Using Social Media?

get paid for using social media

Social media is now an ingrained part of our lifestyle and has been steadily evolving and expanding over the years. We all know of Facebook’s success and how they toppled Myspace. We’ve seen the rise of Twitter, Instagram, Snapchat, etc. Two companies are attempting to become the next big thing and send Facebook packing. What is […]

Is the “Random” Old Spice Marketing Technique Just a Fad?

Old Spice Marketing

Four years ago we witnessed the resurrection and rise to dominance of Old Spice – largely due to their incredibly popular ”The Man Your Man Could Smell Like” campaign featuring former NFL player Isaiah Mustafa. The amount of success their marketing campaigns have garnered is remarkable and now they are the envy/benchmark of practically every brand […]

These Fortune 100 Brands on YouTube are Failing

Brands on YouTube

  Last week we covered the topic brands on YouTube that were best-in-class examples of great strategies for producing effective content. The week before, we talked about the success of reaction-based YouTubers. For this 3rd post in our mini series, we will analyze some of the largest brands on YouTube that are failing to take full […]