Gini Dietrich on Breaking Down Silos

This year’s Ohio Growth Summit was a huge success!  Seriously, I’ve been involved for four years now and it was one of the best conferences I’ve seen in Ohio. One of the highlights for me personally was finally having the chance to meet my friend Gini Dietrich for the first time in person. We’ve talked for years […]

5 Pinterest Boards Every Content Marketer Should Follow

Pinterest Pin Board

 Today’s guest post comes from Brandon Williams.  Brandon works with AdMedia, an online advertising network specializing in PPC, Remarketing and much more.  Here’s Brandon with a few basic and effective Pinterest tips. Pinterest has become a big hit and now it can be a big hit in helping you with your marketing campaigns. Through the power of organizing and sharing, […]

Marketing Case Study: How Logitech Wins a Moment of Truth [VIDEO]

Marketing - Moments of Truth

The illustration above comes from the folks at AgileMarketing.net and their post on Google’s ZMOT eBook. It cleanly highlights three different moments of truth in the customer experience for any brand. These moments occur at the time when a consumer has the most personal and intimate experiences with your product or service. In ZMOT, Google argues that as a result of the socialization of […]

The Quintessential Infographic on Inforgraphics

what-is-an-infographic

Have you jumped on the infographic craze yet? Using graphics like the one below seems to be the latest trend that’s bombarded the ripples of the interwebz in recent months. If you think about it, this makes perfect sense. Pinterest, Instagram, Facebook, Google+ and even LinkedIn have modified their design and layout to help make […]

Content Marketing for Small Business at the 2012 Ohio Growth Summit

Register for #OGS12

This is the week you’ve been waiting for – at least if you’re an Ohio small business owner. The 2012 Ohio Growth Summit kicks off bright and early this Thursday in the main ball room at Columbus State Community College. And what an event it will be! I think Mike Bowers and the rest of […]