Columbus Library is Hosting Chats on Facebook to Increase Circulation

@jltheado

I think you’ll enjoy this guest post from my friend Julie Theado. It’s an interesting social media case study on how Columbus Libraries use chats on Facebook to increase circulation. Enjoy, and have a happy Labor Day weekend! You’ve heard of hosting Twitter chats before, right? But what about hosting chats on Facebook as a way to engage customers? […]

Content Marketing World is in Columbus Ohio – What You May be Missing

Content Marketing World | Columbus Ohio

Marketing conferences seem to pick up again during the fall months, and this year our marketing circles in Columbus, Ohio have been given a very special privilege. What to know what that is? Content Marketing World is in Columbus, Ohio (and attending will make you smarter) You want to be a smarter marketer, right? Joe Pullizzi and his […]

Master LinkedIn Today — Learn to Save Time with 3 Stellar Features

LinkedIn Today

This is a post I originally ran over at OpenView Labs. Enjoy your Monday! There’s a few things you come to accept after some time working in small agencies and small businesses: You wear a lot of hats so your idle time becomes scarce. Building, maintaining and leveraging your professional connections is absolutely critical for survival. Early on, learning to beg […]

Hate Expense Reporting? Use Expensify.com as an Expense Reporting Tool

Photo on 8-8-12 at 11.02 AM

Let’s just say that expense reporting has never been one of my favorite business tasks. For Karcher Group, I tend to log a ton of miles and rack up all the typical business expenses that come with travel, business development and software costs. And for that, I knew I needed a better expense reporting tool outside of the […]

Chick-fil-A: What You Missed in Dan Cathy’s Biblical Definition of the Family

Dan Cathy - Chick-fil-A President & COO

The Chick-fil-A PR crisis has commanded a ton of our attention this week. It’s interesting that a brand, so well-known for its effectiveness in marketing and operations execution can bring its reputation under attack as a result of a values statement made by the leader at the helm. The statement below from Dan Cathy, Chick-fil-A’s […]