Archive for October, 2011

How To Use Flanking Maneuvers on Facebook

According to the wise collective on Wikipedia, in the context of military strategy a flanking maneuver is defined as: Flanking maneuvers, also called a flank attack, is an attack on the sides of an opposing force. If a flanking maneuver succeeds, the opposing force would be surrounded from two or more directions, which significantly reduces the maneuverability of the outflanked force and its ability to defend itself. A psychological advantage may also be present, as flank forces usually do not expect to be attacked. Powerful Motivators We all have them at some point. Any business operating a Facebook Page will eventually have customers chime in who’ve been treated poorly or who have noticed something that isn’t up to the usual standards. Facebook pages make it easy for those customers to quickly and easily have a public voice. For consumers, the feeling of being heard is a powerful motivator. Flanking on Facebook I’m learning that in the corporate marketing environment, our first inclination is always to speak from the voice of the company.  We’re grounded in words like ‘we’ and ‘us’ and ‘our’ because that’s what’s safe. But, wouldn’t it be safer for us to try a flank attack, surrounding our customers and fans from all sides?  Remember, they’re probably expecting our attack directly head on from the corporate admin account. They’re ready and waiting for ‘we’, ‘us’ and ‘our’. A flank attack would mean sending in individuals and that comes at a cost. We would need to trade ‘we’ for ‘I’ and ‘I’ for ‘my’.  Scary, isn’t it? 5 Steps to Executing a Successful Flanking Maneuver Open up a second, company-branded Facebook profiles. Use your picture and be human, but keep your personal profile for your personal use. make sure that you take time to consider the best naming convention for your brand. Others from your company will likely do this [...]

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My Case Against the Henge Dock for Macbook and Macbook Pro

I bought a Henge Dock last week. What is a Henge Dock, you ask? This video will fill you in. It’s over 4 minutes so watch as much as you need to to get the point, then read the rest of the post for a fair warning. Pretty cool, right?  I mean, why not buy two of these right off the bat so that you can use your Macbook Pro as part of your entertainment center as well as your home office. The fact is, the folks at henge docks thought of this already and will be glad to offer you a discount if you buy a few. So my big finally day comes last week and my Henge Dock arrives. Here’s what I received in the fancy well branded box. Exhibit A Exhibit B It seems that some assembly is indeed required when you purchase a Henge Dock. Who knew? No worries though. I’m techie enough to be able to screw in a few wires and it will probably take no more than a few minutes, right? Going against what my normal man-behavior usually is, I decided to actually read the instruction manual, just to make sure I wouldn’t mess something up.  I’m sure glad I did. Please take a close look at what I found, as displayed in Exhibit C below: Is it just me, or do you find yourself wondering if there might be a few folks whose Mac’s have been damaged by using one of Henge Dock’s product line.  Unfortunately, I’m well past the 5 day deadline for a full refund. Still, I won’t be using my Henge Dock. It’s simply not worth risking a nearly $3000 investment for the convenience of a $60 accessory. All that’s left is an extremely poor brand impression and enough annoyance to use [...]

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