In the next few weeks, you’ll see some more posts on all of this personal brand stuff. The stories, lists and how to’s will be derived from my own experience with transition from a solo-preneur business to leading digital marketing Bob Evans Farms. If you’re in this situation, I hope the posts help you..

- nate

One of the things that I’m working through is how to maintain and align my personal brand presence to match the brand of my new employer. For me, it’s also the beginning of a period where the time between 8PM and 5PM no longer belongs to me. I intend to respect that too. I’m excited about the new work, and I’ve sold those hours in good trade.

When you’re a solo-preneur, personal brand work and the time it takes is chalked up to ‘marketing activities’. That time is justifiable, and it happens throughout each the day in parellel with the the actual work you do.

Yet, my personal brand is what gives me leverage in this space and it’s important to maintain. It’s what keeps me in the know, grants me access to information, people and experiences that in turn reenergize, reeducate and refresh my own content and direction. Personal brands give us the ability to influence in a variety of ways, whether that influence is focused inside a large company or outward to thousands of blog readers.

What’s most important to recognize is that personal brand development is a cyclical process, and there’s a heck of a lot of behind-the-scenes work involved.

Here’s a basic list of the work I do (almost) everyday to maintain my personal brand as it stands. Feel free to to match this against your own work list, and steal anything you need.

The Personal Brand: Daily Work List

1. Create a new weekly content approach on nateriggs.com, using the WP editorial calendar plugin to build titles and bullets for between 5-7 posts each week.
2. Outline blog post the night before. Try to keep to 300-500 words if written, mixing in at least one monologue video each week. Choose a variety of different styles of posts.
3. Wake up early the next morning, finish post with a few edits as well as the addition of internal and external links.
4. Publish new blog post and schedule using Hootsuite Publisher. New posts are schedule between 8-10 times each day on Twitter and about half-frequency on LinkedIn and Facebook, paying attention to active user day-parts on each network.
5. Publish blog post as an update in Google Plus.
6. Go into email and look for everyday-read posts. Scan through and open up content of interest in Chrome.
7. Go into Google Reader dashboard, scan all posts starting with local content, then to national industry bloggers and other online publications on social media, marketing, leadership, blended families, etc.
8. Choose between 10-25 posts to share, sharing less frequently in the beginning of the week and then driving up frequency by Thursday and Friday. Mix shares of others content in between my own blog distribution.
9. Using my mobile device as well as Hootsuite dashboard, monitor Twitter, Facebook and Google Plus, as well as my blog comments on Disqus in short 5 minute intervals at a frequency of about 3-4 times each hour throughout the entire day. Respond appropriately to each action.
10. Rinse and repeat … almost everyday.

nateriggs

I advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I'm also a blended family dad who enjoys music, photography and distance racing. When I'm not writing here, you can find me writing over at the Content Marketing Institute. Like what you've read so far? Then why not subscribe HERE?

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