Archive for September, 2011

3 Basic Mindsets of Video Content Programming

Remember this guy? BAM! You probably have watched Emeril Legasse Live a few times, or at least paused for a moment while surfing through the channels. Yelling the word “Bam!” while adding an ingredient that would always seem to take what ever dish he was concocting “up a notch”. Emeril uses his personality, knowledge and passionate delivery to excite his audience about the art of cooking. Those folks identify with him, and because they do, Emeril Live! has become one of the most popular cooking programs in the history of the Food Network. Media Networks In content marketing, we’ve gotten stuck on using the word “publishing”. The large majority of the folks leading the charge in that new industry have had long histories as writers or editors with publishing companies. It’s not surprising that the industry jargon would lean towards publishing words and phrases. But what about video content? What about YouTube? Pew Internet Research states that 52% of all adults in the US consume online video. These same folks average 13.6 hours of viewing online video per month while YouTube serves up about 182 online videos per month. While Nielsen’s research shows that T.V. is still the leader in capturing and holding the attention of the U.S. audience, the gap is closing fast. When I recently asked the folks at Content Marketing World who in the room was considering online video as part of their content marketing strategy, every single hand went up. For the broadcasters and television networks, content has always been about programming. Getting the audience to tune in to weekly programs like Emeril Live is what has created the sense of affinity with viewers, persuaded their loyalty and ultimately driven product sales for advertising brands. 3 Basic Mindsets of Programming As humans, we all have attention deficit these days. There’s simply too much to consume and it just keeps coming with [...]

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Live from Content Marketing World: Thank You, Joe

The inaugural Content Marketing World is finished. And what a hell of a finish it was. Matter of fact, it was an outstanding event experience all around, and the Cleveland, Ohio should be proud to call it their own… Follow Joe Pullizzi. Read his stuff. Pay attention to Content Marketing Institute. Why? Joe is leading a revolution that’s going to change the art and science of marketing … forever. nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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