Archive for August, 2011

The Weekly Blogging Style Guide #7: Media Styles

Welcome back folks! Before we begin, let me share two quick updates with you. Cool? First, if you haven’t already, I wanted to to remind you to register for Content Marketing World that’s taking place in Cleveland ,Ohio September 6th-8th. I’m working with Joe on the event and will be be doing short talk on video during last day. But, my snippet of content is no match for the heavy hitters in the content marketing industry that will be sharing their expertise, case studies and ideas through out the event. Click the banner below to register and use the code ASSOC42 to get $100 off your badge. And, if you are a college student looking to explore career opportunities in the content marketing industry, make sure to sign up for the Futures in Content Marketing Event. It’s probably the best $25 investment you can make in your career right now, and you’ll get to do some pretty high-level networking at Cleveland’s Rock and Roll Hall of Fame. Finally, remember that if feel like you are getting some value out of talking blogging styles in this seriers, you can always sign up to receive updates on my blogging styles book. Cheers! ~ @nateriggs For the 7th installment of The Weekly Blogging Style Guide series were going to look three different applications of video in a blog. There are plenty more ways to use video and we’ll explore those in the coming weeks. For today, let’s dig into the power of video monologues and interviews. Feel free to try look at what these bloggers are doing and experiment with applying their ideas to your own content and styles this week. If you do, send me a link so that I can feature and link back to your work here, okay? Weekly Blogging Style Guide # 7 How Do [...]

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On Using Names

On occasion, I think we all forget that people have names. Sometimes, we’re caught off guard in a social situation where we can’t recall or even don’t actually know someone’s name. That can be awkward, especially when they call us by ours. Other times, we simply get so wrapped up in what’s next, that we pass names by all the time. Sometimes we’re told a name, only to have to ask, “Can you remind me what your name is again?” later on in the conversation once we’ve forgotten. When we reply on Twitter or tag on Facebook or Google Plus, we let the technology do the name recognition for us – but at what cost? Do we loose a sense of personal touch when we become dependent on @ symbols and auto population? Do overlook an opportunity to be more human in our hurry to get to the point or to our own objectives? Do we keep our relationships more shallow when we make the choice that recalling other folks Twitter handle is enough? Use Names I’m just like anyone else. I fail at using names every day. But we can change, can’t we? First, let’s you and I start by paying more of our attention to names – the IRL kind… When you meet someone new, stop for 10 seconds and repeat their name in your head 5-7 times. That helps me every day. Address people by their names when possible in conversation. I personally fall victim to “dude”. Dude is what I call the people I like, but, those folks hav e names that are much better suited for them as opposed to dude. On Twitter and in direct messages, use names when you thank people for sharing your content. That extra second or two of effort to say: “Thank you, Linda” as [...]

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Location-Based Marketing: 5 Critical Lessons from Last Night’s Retail Experience

Sarah and I are watching the skies for storks ready to drop dancing peanuts any day now. So last night, we made a trip to one of our local Babies R Us locations in order to cash in a few gift cards we’ev received from family and friends. Since I’m a internwebz geek, I’ve gotten used to checking into retail locations on apps like Foursquare, Yelp and Facebook Places. The chance of finding a hidden deal or discount is exciting enough to keep that habit in the top of my mind Finding Location-Based Treasures As I checked into the store on Foursquare, I was immediately rewarded with a digital coupon for $25 off of a $100 purchase of clothes, shoes or accessories. Win! And, being that we had lots of baby accessories to buy, we were delighted to dig up this little location-based treasure. To our disappointment, the deal was bunk and we never received our $25 discount as promised. First, the polite older lady at the checkout had never seen a customer bring in this type of deal to the counter, and frankly had absolutely no idea what Foursquare was. She did believe us though, as I was able to show her the date, address of the exact Babies R Us location we were standing in and the promise of the offer. What she couldn’t figure out was how to actually enter the deal into the cash register. And so, we waited for reinforcements… Consulting With the Store Manager After a few minutes we were greeted by the store manager. She curiously looked at the deal on my phone, puzzled in the same way the checkout clerk was. Once again, the manager had never seen this type of coupon before, but didn’t debate the legitimacy of the deal in that all the information was correct. I smiled, and explained to her [...]

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