Archive for July, 2011

Google Plus Will Own the Future of Business Collaboration

We’re now a few weeks in on Google Plus, and some good things are happening. For the most part, email addresses are open and new users are on boarding in droves each day. It seems that while the conversation is still mainly about Google Plus, we’re talking less about what it the social network is, and more about what we plan to do with it. We’re starting to experiment and hack the features. We’ve talked about how to blog on Google Plus and a framework to help us organize our Google Plus Circles. We’ve even made some headway in applying Google Plus Sparks to our content marketing and internet listening practice. We’re approaching the period of enlightenment in the hype cycle. Popularity is easily translated Keep in mind that folks like Brogan, Scobal, and other top rated users are also known major league names in the internet industry. They each have spent years and countless hours building big followings across the Interwebz. Their popularity has been generated as a result of their widely-read blogs, and their previous use of things like Twitter, Facebook, LinkedIn and all the other networks that pre-dated Google’s win with this new social network. Cool kids like you and I always give our attention to them first, because we trust their influence as it’s benefited us in the past. Their popularity comes from years sharing free ideas, pages of content and personalized attention. And, that popularity is easily translated from one medium to another. But, make no mistake — Google Plus is still different But, I think Google Plus is different. From what I can see, G+’s purpose is not to be an epicenter of socialization or popularity contests. I don’t even see it as the marketing nirvanas we worship in Twitter and Facebook. Sorry Ford, but I think you [...]

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3 Cool Kids Your Should Talk This Week #4: Detroit Edition

We’re back!  And this week we’ve got the sights set on stalking some of the super cool kids who make their home up in the great state of Michigan. (Yes, I’m still allowed to say that even though I’m in Columbus) For the 4th installment of 3 Cool Kids You Should Stalk This Week, I’m going to feature some of the people who are making waves up in the Detroit scene. Make no mistake either — there will be other features on Detroit since there is well more than 3 cool kids up there who deserve mentions. But for now, we’ll start with these three. Remember that you can always go back and catch up on the cool kids you missed from previous weeks as well. Okay? – nate 3 Cool Kids You Should Stalk This Week #4: Detroit Edition I’ve come to learn that the Detroit crowd actually has stronger ties to Michigan State as opposed to the folks we Cbusrs don’t speak of from Ann Arbor. But I can absolutely vogue for all these kids and there level of coolness. For many different reasons, they deserve your best stalking efforts. So, take a few minutes to heat up those keyboards and get your stalk on in the D. Charlie Wollborg Twitter: @charliecurve Site:  charliecurve.com Other: Curve Detroit Stalkers Debrief: What can I say about Charlie that will even do this guy justice. I first met Charlie on Twitter and then in person over dinner in D-town with his wife Elena, and our mutual friend Becky Johns (bonus stalking!). Charlie is one of the most creative and fun-to-be around marketing professionals I know. He’s a devoted dad and a tested business owner who has a vision for his home city. Charlie’s making that vision come to life in the form of events like TedxDetroit, [...]

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A Framework for Taking Time for Life

One of the things I’m doing in an attempt to gain more focus amidst the chaos of everyday life, is to use a framework and a series of exercise developed by Eric Pennington. A few years back, I met Eric after seeing him present some insights his book entitled Waking Up on Corporate America to a group of Ohio’s internet marketers. If you have some time, go back and grab a copy of the book. I think a lot of us can see ourselves inside the pages of Eric’s story. The framework that Eric and some partners have developed is branded as Taking Time for Life.  It’s made up of a series of exercises and discussions that act as a compass to guide busy folks, back to focus, prioritization and ultimately the true sense of happiness. Taking Time for Life makes you deeply explore 8 different, but important dimensions of your life. These are: Mind Body Values Learning Social Family Career Money In doing this, the program is designed to benchmark where you stand in each area in terms of satisfaction today, and where you would eventually like to be. Once that process is complete, a series of small and achievable goals are planned and hopefully achieved. What’s in it for me I’m finding Eric’s process really helpful. I’ll admit — it can be a struggle to find the time to commit to following through on the planning and exercises, but then again, that’s exactly the reason I’m doing this. What I’ve done so far has helped me to remember to stop for moments at a time to reflect, reconsider and re-prioritize what’s most important to my happiness and the happiness of those around me. I’m not nearly finished with the process, but I can already feel and see some changes in how I’m looking at life. What about you? How are you looking at life?  What are your priorities these [...]

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