Archive for June, 2011

Facebook Page HOW TO: 4 Winning Approaches for Building the Right Fan Base

If you missed yesterday’s post in my Facebook series, we talked about page design with the savvy cool kids from Fandura. Elijah and Mark share some great insights in the video interview. As a bonus, they left a resource comments for you to download.  It’s rock-solid info and it’s free, so go back in time and snatch it up, okay? Today, we’re move to the next phase of getting results from your business efforts on Facebook — growing your fan base. Facebook Page HOW TO: 4 Winning Approaches for Building the Right Fan Base Attracting the right people to your fan page is what’s going to help you build the brand awareness for your business. Today, we’ll talk about 4 different approaches that will ultimately help you promote your page to the folks that matter most to your business. And by the way — please take that last statement into real consideration. Who are the folks that matter most to your the success of your business? Have you thought about that recently? Is it always your customers? In tomorrow’s post you’ll see a short Skype interview with my friend Gini Dietrich, where she shares some of the secrets behind how her agency uses their Facebook page and who they target. Cool?  Shall we get started then? Approach 1 — Organic Fan Base Growth I always recommend that businesses start their fan base growth organically. So what does that mean? Whether you are an independent contractor or a larger company with multiple employees, you have folks that you are already friends with on Facebook.  Not every one of those friends will be someone who has interest in the type of work you do or the type of business you run, but some will.  They can also act as a fan base referral source, as long [...]

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Facebook Page HOW TO: Using Page Design and Custom Tabs to Call Fans to Action

For the next three days, I want to help you dig into Facebook Pages so that you can get more from the effort you are putting into building the base of fans for your business. I tend to approach using Facebook pages as a community tool for your business in three ways: Facebook fan page design — Your design is critical to getting the fans of your business involved with the content you are distribution and the conversations that take place about each of those objects.  Today’s video with the folks from Fandura will get into more details on ways that you can use custom tabs to suggest the actions you’d like your fans to to take once they land on your fan page.  Internet marketing folks call this ‘conversion’. Getting potential fans to your page – Attracting the right people to your fan page is what’s going to help you build the brand awareness for your business. In tomorrow’s post, I’ll cover a variety of tactics you can use including banner advertisements and sponsored listings, as well as some more organic methods that will help you promote the page through the personal networks of the folks who buy into your brand. Facebook community management — For me, this is the most critical element of really getting the most out of your fan page. Finding ways to get you audience talking with your fan page admins and community ambassadors is the all important secret sauce to using Facebook’s EdgeRank algorithm to create potentially viral reach of your content. I’m hoping to show you some interviews of people I respect who are doing this right now. My goal with this short series is to give you a basic playbook of ideas and resources that you can begin to experiment with right away. Sound like a plan? Here’s the first installment from the savvy [...]

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