Archive for February, 2011

Do You Need to Diversify Your Income Sources?

I’d like to announce the winner of my contest last week for Jay and Amber’s new book, The Now Revolution. Please meet Jenny McCutcheon. Jenny and I met a few years back over coffee. She writes what I think is a really helpful blog, called Ex-Consumer, where she teaches her audience to “Buy less crap, save more money, and be free.” Who doesn’t want that, right? Today, Jenny teaches all of us why it’s a good idea to diversify our income sources. Ladies and gentleman, here’s Jenny… _____________ The short answer is yes. For the long answer, keep reading. The 1950’s Equation for Success: Get through school Go to college Get a decent-paying job Get married Buy a house Have beautiful children Retire on your company’s dime Live happily ever after The 21st Century’s Equation for Success: Get through school, based on a seriously outdated curriculum adopted during the industrial time period that is mostly irrelevant to the digital age Get through college, preferably without selling one of your kidneys or becoming so riddled with student loan debt that you have to spend the next 30 years digging yourself out Wait, next is the really fun part… Find a job with a large company, where you’ll likely become expendable very quickly as your job function moves oversees to a more skilled job force that accepts much lower wages than you Apply for 1,000 jobs within your field and get two phone interviews over a six-month period. Frantically try to figure out how to get trained for your next career move even though you have no income to pay for training Come to your senses, and work on diversifying your income sources Okay. Maybe the outlook for job seekers today isn’t quite that glum, but I think you’ll agree that some major changes have [...]

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Paula Berg on Poisons and Antidotes at Social Fresh Tampa

Do you remember Paul Berg? If you’re into the social media stuff, you should. Nuts About Southwest ring a bell? Yep, that was her. Southwest’s activity with customers on Twitter? She led the team that does that too. And who could forget the YouTube sensation with the SWA rap. That wasn’t here, but it happend under her watch. Nowadays, she’s with Linhart PR in Denver, CO. Here’s a clip from her presentation earlier this week at Social Fresh Tampa. It was killer stuff… On Poisons and Antidotes Poison 1 – Social Media Task Force. Antidote – Social media leaders like a czar, tyrant or dictator. Poison 2 – Social media strategies. Don’t account for the unknown and are very brand-centric. Antidote – Organizational philosophy. Poison 3 – Interns managing social media. Need institutional knowledge and klout. Antidote – Seasoned employees. Poison 4 – PR and Marketing. It should touch all parts of the company. Antidote – What are your customers saying and what do they really want? Poison 5 – Numbers. Antidote – Dazzle. Don’t make it boring. What are you trying to prove? What should we do differently? Poison 6 – Twitter and Facebook. So huge and so dominant. Antidote – Think bigger: blog, SEO, social media home base, lead generation, analytics. Poison 7 – Employees. Antidote – Unleash the power of your employees. Poison 8 – Lawyers. Antidote – Balance risk and rewards and build relationships with your legal team. Poison 9 – Contests. Antidote – Become a social business (Starbucks, Coke, Dell). What value do you provide beyond fun and games? Poison 10 – Malcom Gladwell. Online relationships are weak. Antidote – YOU. Bring it and be ready to fight. Be confident! What do you think? Enough said? nateriggsI advise mid-sized & large organizations on how to adopt [...]

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