Using Twitter to Stay Top of Mind

ArveyColumbus

I met Cheri on Twitter because she tweets from @ArveyColumbus.  She tweets a lot and is always up for a conversation. She popped up on my radar because she’s two-for-two at figuring out what songs match the lyrics I tweet out to #namethattune, on occasion.  It’s just something fun to break up the day, and Cheri […]

Improve My Klout Score: 7 Tips You Can Use to Improve Yours

Improve my Klout Score

Klout has been on my mind a lot over the past few months. It’s a fascinating set of metrics, and while I still don’t necessarily believe that it gives solid data on true influence (meaning influence that humans have in the real world, face-to-face), it’s light years beyond all other influence metrics in the social […]

Benchmarking Social Media Adoption in Your Company

SurveyGizmo Screenshot

I’ve been thinking about this recently. For your company – big or small – to be successful in social media marketing, you need humans on the inside who are users of social media.  Kind of a no-brainer, wouldn’t you agree? Five critical questions then come to mind in terms of building out your social media […]

Skype Session: Sam Falletta on Building Social Media Into Your Company Culture

I talk about Incept (client) quite a bit here, and there are a few reasons for that. We’ve been working together for nearly a year now and have had time to implement the strategies we’ve developed. The human business team is up and running and doing quite well. These guys can execute just about anything […]

Beware Technology That Buries Your Brand Experience

This is cool. Mike and I happened to pass this in Bradley International Airport near Hartford, CT on the way to visit with The Pert Group (client). Pretty neat experiential marketing idea, huh?  There’s this one thing, though.  I’m willing to bet that unless you cheated and looked at the title of the video for […]