Archive for October, 2010

Stories and Amplifiers

We humans tend to have a voice in our heads. It’s that little thought stream that fires as we go about our day, often with opinions, inside jokes, questions and statements of beliefs. Sometimes that inner monologue is serious.  Sometimes it is laughable.  But, all the time, this stream of consciousness is firing.  It’s one of the little things that make humans different from other living things on the planet. Stories on Twitter One way to use Twitter is as an amplifier of your inner monologue to share it with the real world. Here’s an example of what I mean: I’ve come to know my friend Carolyn Maul thanks to Twitter.  We’ve only actually met in real life once or twice, and we had one phone call to chat about an event that she’s working on in Columbus. Even so, I still feel like I know Carolyn.  Her Tweets tune me into the story that she is telling the world about herself. I know that Carolyn plays guitar and sings in a band.  I know that sometimes her band rehearsals go really well and sometimes they don’t.  Either way, I’d like to see them play some day. I know Carolyn is absolutely in love with her dog, Hershey.  I can definitely relate to that.  My dogs are two of my very best friends. I know Carolyn likes to cook and loves a nice glass of wine in the evenings.  This is yet another thing we have in common, although I prefer scotch over wine when I cook. I know that she wants to train for a triathlon and has been doing pretty well staying on course, with regular runs, diet restrictions and training activity.  I share the same goals so hearing about her training is motivating to me. I know that Carolyn and Janelle Steele, another cool kid from Columbus, met on Twitter and have become [...]

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Five Ways to Improve Your Company’s Communication Skills

There have been a few guest posts on nateriggs.com this week.  The reason for this is that I want to be able to give the iCME’s at Incept a chance to start conversations with you, while I write in a few other arenas on the web. Today, I get to introduce you to Bran Patrick Dodson.  Brian has been with Incept since May and is already rising in the ranks as a stellar performer.  Here’s his take on media, communications skills and how you can get better at talking with your customers… The ever-so-generic screeching of my old digital clock is usually enough to get me up in the morning, and just in time too. As I take a stroll downstairs to the kitchen to gear up for the day, I turn on the television to break the silence. I proceed to multitask by summoning my computer from its electric slumber while managing to pop a slice of bread in the toaster. While pouring myself a heaping bowl of sugary cereal, I notice the local newspaper is at its familiar post, lying agape on the counter top with all innards visible. In the short time it takes for me to wake up, I am already being exposed to advertisements via multiple media platforms. What is the point of bombarding me with a plethora of advertisements and solicitations, though? Recently, I dug up a study about the effectiveness of cross-advertising and the results spoke for themselves. In this case, the subject was direct-to-consumer drug advertising. Those who saw both television commercials and online advertisement about the drug were 100% more likely to ask their doctors about it. As effective as this practice may be, are companies really engaging their customer and client base, or is it just the product of information [...]

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