Comments on: Old Spice Viral Video Campaign & Why It’s Brilliant http://www.nateriggs.com/2010/07/15/old-spice-viral-video/content-marketing-consulting Business consulting for content marketing, social media strategy, business blogging and online community management Sat, 11 Feb 2012 06:08:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: gerardmclean http://www.nateriggs.com/2010/07/15/old-spice-viral-video/content-marketing-consulting/comment-page-1#comment-1470 gerardmclean Sat, 17 Jul 2010 01:21:13 +0000 http://nateriggs.com/?p=3659#comment-1470 Carol, it's all about completing the last ten yards at retail.<br><a href="http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html" rel="nofollow">http://gerardmclean.com/old-spice-drops-the-bal...</a> Carol, it's all about completing the last ten yards at retail.
http://gerardmclean.com/old-spice-drops-the-bal…

]]> By: nateriggs http://www.nateriggs.com/2010/07/15/old-spice-viral-video/content-marketing-consulting/comment-page-1#comment-1468 nateriggs Fri, 16 Jul 2010 23:13:33 +0000 http://nateriggs.com/?p=3659#comment-1468 Carol - you said this much better than I could have. I'm thinking POS or even end-cap displays with Mustafa snippet videos and comments.<br><br>Old Spice has done a great job in reposition the brand to a younger and hip audience, and they can absolutely carry that through in the stores.<br><br>Rufus - I don't think it's a cop out at all. Social media and the viral spread of these videos is part of a campaign sequence that should deliver at the retail level. They could go as far to include links to buy old spice products online, but the results would be lack luster at best. People already buy these products at their local stores. There's not really any pain points with that.<br><br>At any rate, good discussion. Thanks for chiming in. :) Carol – you said this much better than I could have. I'm thinking POS or even end-cap displays with Mustafa snippet videos and comments.

Old Spice has done a great job in reposition the brand to a younger and hip audience, and they can absolutely carry that through in the stores.

Rufus – I don't think it's a cop out at all. Social media and the viral spread of these videos is part of a campaign sequence that should deliver at the retail level. They could go as far to include links to buy old spice products online, but the results would be lack luster at best. People already buy these products at their local stores. There's not really any pain points with that.

At any rate, good discussion. Thanks for chiming in. :)

]]> By: Carol Spieckerman http://www.nateriggs.com/2010/07/15/old-spice-viral-video/content-marketing-consulting/comment-page-1#comment-5308 Carol Spieckerman Fri, 16 Jul 2010 21:24:22 +0000 http://nateriggs.com/?p=3659#comment-5308 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Gr8 topic!Wrote my way out ; )RT @dogwalkblog:@retailxpert I stuffed you into a retail argument :-) http://bit.ly/bYD54n hop in if you want!</span></span> Gr8 topic!Wrote my way out ; )RT @dogwalkblog:@retailxpert I stuffed you into a retail argument :-) http://bit.ly/bYD54n hop in if you want!

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