Jun 6th

Talking Human Business Works with Chris Brogan

by @nateriggs

What is Human Business?  You might recognize that term.  It’s become a buzzword in 2010.

You’ll recognize who’s in the next video interview and he has some answers for you.  If you’re here, you probably read his blog too, and might have even seen him speak sometime in the last couple years.

(Side note:  The picture you see to the right is kind of fun.  Over some tasty martinis, Becky Johns asked Chris to shoot a short video roast of Peter Shankman.  It was hysterical and all in good fun.)

If you don’t recognize Shankman’s name, you might recognize him by the very popular HARO emails that float around to marketers and other business-minded folks.  Maybe you even subscribe to them.  Help a Reporter Out is one of peter’s babies and a damned good idea.

Chris Brogan is one of the key leaders in the human business movement and the growth of social media adoption in business.  I first met him around this time last year at the Ohio Growth Summit, where he was the keynote speaker.  At the time, Trust Agents, his New York Times best-selling book had not yet been launched.

Towards the end of video, Chris shares some information on his newest project, Human Business Works.  While the site is not updated yet, I think small business owners will find this project particularly interesting since Human Business Works is being launched to help you build new ideas and become more profitable.

Check it out.  I think you’ll dig what he has to say.

What’s your definition of Human Business and how will you make it work for you?  Do you think Human Business Works will be a helpful project?

(Photo credit: Becky Johns)

by @nateriggs

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Comments (20)

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  • adambudd

    Nate Riggs with the all out assault of info from BMA Engage! This was awesome man, I read Brogan's stuff a lot and this really hit home with me as it was something I was thinking and writing about today.

    It's this kind of content that's gonna keep me reading your blog, haha! Awesome job. RT'd, fyi. :)

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  • http://www.becky-johns.com Becky Johns

    So glad you posted this video, Nate. I really enjoyed our discussion with Chris and I think he does a really good job of explaining the human element of how social tools have changed and influenced business. When he says it's not just about engagement with social media tools, it's really about building a relationship-minded system into marketing.

    I've learned a ton from Chris and what he shares here is a great example of why he's out in front on building businesses around relationship and connections with his customers.

  • Jim Brochowski

    Great video Nate. I really like the “accountability” part of what Chris is doing. When he talked about the book that comes back to you after a year I had to pause and rewind to make sure I heard correctly. That was perfect and really pure genius. There's a lot of “how to” material out there, but not a lot of “so how did that end up? What can you do to help yourself more?”

    As he so often does Chris finds the answer before everybody else. Thanks for helping him share it with all of us.

    Loved everything you shared from BMA.

    Killer content as usual!

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  • http://nateriggs.com nateriggs

    Thanks Jimmer. Make sure to check out the cool little non profit fundraiser that spawned from Becky's picture as well. Shankman's challenged Chris to go Skydiving. It's a hoot and will ultimately help a good cause. :)

    http://shankman.com/this-is-a-call-out-chris-br…

  • http://nateriggs.com nateriggs

    I absolutely agree with that. On a side note, your picture, video and idea just started something that's going to be really cool. :) You rock!

  • http://nateriggs.com nateriggs

    Thank you, Sir. Keep up the good work you're doing as well. I'm reading…

  • adambudd

    Awesome! Don't be afraid to give more feedback or discuss anything I write about, it's all a learning process for me right now!

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