I’ve spent a good majority of my career living the agency life, marketing and selling professional services. It can be challenging, especially when your focus centers around selling strategy projects to your clients. Making strategy (a process) tangible (something you can see, touch and feel) is tough.
That’s why this session was particularly interesting to me. If you are in the professional services game, whether it’s in the agency world or elsewhere, you might dig this content. I was especially impressed with the way the panelists and moderator handled the Q&A.
It was challenge distilling roughly 35 minutes of footage into less than 5 minutes of content. Nonetheless, I’m confident that I captured the highlights for you.
Meet the Moderator
- Mike Schultz, President, Wellesley Hills Group (and author of Professional Services Marketing)
Meet the Panel
- Andrew Bosman, Executive Director of Marketing, Navigant Consulting, Inc.
- Linda Meenan, CMO, Wildman Harrold
- Randall Thorne, National Executive Director, Marketing, Grant Thornton LLP
Did anything surprise you? What would you add?
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