Maybe a theme from this week is actually the idea of “inside out.”

We talked about branding from the inside out and how Scotts is doing that. We talked about a draft framework of outcomes for how social media can be used to support internal organizational communication objectives. Now let’s look at using social media from the inside out, and how that approach can generate (or save) some significant dollars and cents.

The presentation deck below is one that I presented to TechColumbus on social media ROI, along with Bill Balderaz and Jessica Manna – both are forces to be reckoned with in the Columbus business community.

(Side note:  The panel was one of those where each panelist presents for a period of time, with group questions at the end. For me, that format doesn’t work, but that’s a story for another post…)

If you read my stuff regularly, you already know that Incept is a client of mine.  If you don’t, this is your heads-up.  And a special hat tip to the team at Incept from me.  They are a GREAT client to work with on all fronts.  They dig in hard, get excited about learning and trying new things.  They execute, measure and adjust, and they pay bills on time.  In a client-consultant relationship, you really can’t ask for much more than that.

There are also two videos in the deck that you won’t be able to watch on SlideShare.  Here’s the video interview with Chris Penn on his definition of ROI, as well as the interview with two of Incept’s content engineers, Becky Weiand and Tim Johnson (that you’ll see in the last slide).

I also want to have you look at a recent blog post produced by the team at Incept and, primarily, Tim Johnson and Dave Walter.  In terms of being on-strategy, it hits the bull’s-eye.  Notice that Dave focuses his message directly to the internal audience of CMEs.  From a staging perspective, you can see the brand and the contact center in the background.  Tim also does some very nice, yet unobtrusive, editing work with the text that flashes on the screen to highlight key points.

The folks at Incept understand what it means to be a social organization.

Did anything surprise you as to how Incept is using social media for their business?

nateriggs

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