Archive for May, 2010

Ohio Growth Summit – Meet Your BIG Personal Brand Panelists

For the past few months, I’ve had the privilege of partnering with Mike Bowers and Tonya Wilson, of the SBDC, on building out content for some of the event sessions Ohio-based small business entrepreneurs will partake in at this years Ohio Growth Summit. The event takes place June 9th in Columbus, Ohio at the Columbus State Community College in the Small Business Development Center. I’ve written today’s post so that you can meet the panelists for the BIG Personal Brand Panel that will kick off the event.  I’ve picked these 10 uber-sharp people because they are leveraging personal branding in a wide variety of ways – all of them driving their business efforts. Please click here to visit the Ohio Growth Summit Blog and read the post there. Cheers! @nateriggs nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Talking Video with Nick Jones & Dan Hoffman from Palestra Creative

A few months back, I gave props to Nick Jones, Dan Hoffman and my old friend Eric Leslie for some damn good storytelling, as well as artistic video work they were doing on a project called 6 Degrees of Dublin. While I won’t re-post that clip here, it’s what first put these guys on my radar in terms of their abilities in producing amazing video content. It seems that we’ve spent the last few years sucked into a world where iStock Photo and bland, mass-produced videos have become the norm.  If you’re like me and believe that we are all participating in what I call the Digital Renaissance, then you probably believe that there is a strong movement and call to bring back the inherent artistry to the media we produce. That’s a big theme behind what Nick and Dan do in their work at Columbus-based Palestra Creative. I had the chance to point my own camera at these guys today and get their take on what’s changing in video and the style in which it’s being produced, particularly for the web.  My apologies for the crappy audio and the buzz in the background.  I’m still getting used to using my new Kodak Zi8 and experimenting with a few different external mics to find the right fit.  Back to the drawing board… What’s most important is that you hear in what Nick and Dan have to say? How are you approaching video for your blog or company, or even you personal brand?  Are you open to failure? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Blogging for B2B – FREE Webinar Sponsored by ConferencePlus

A few months ago, Jessica Simpson (no, not that Jessica Simpson) approached me to do a sponsored web conference for her company, ConferencePlus.  I liked her vision.  She was focused on developing a series of content that would help her customers with some tactics that were outside of the core products and services that her she and her team currently provide. Thus, the idea for B2B Blogging 101: How to Use Your Blog to Drive Traffic to Your Online Event was born.  The event will take place tomorrow and is completely free for you to sign up.  In full disclosure, I’m getting paid a little money by ConferencePlus for my time in designing the content and presenting. With that said, if you’re trying to figure out how to make a B2B blog work for your business,  here’s why I think you should register to attend: We’ll start with some business blogging basics like the anatomy of a blog, a breakdown of some of the CMS platform options and the case for on why B2B businesses should consider blogging We’ll explore two main genres of B2B business blogs and the advantages and disadvantages to each approach We’ll talk about how to get started building out a targeted keyword strategy with terms and phrases that will draw the right audience to your blog presence, as well as some of the tools that are available for you to use We’ll dive into some tips and tricks for creating relevant content with the right frequency it will take to move the needle.  For the purpose of this web conference, we’ll focus on how to best use a blog to drive registrants to your online event. We’ll cover some basic strategy, tactics and tools for distributing your blog content through social media outposts in a [...]

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