Nate Riggs: Social Business Strategies; communication, social web strategies, & passion in Columbus, Ohio.

Sometimes we get so focused on using social media as a stand-alone tool that we forget about all of the other tools we have available to help us move the needle.

I love this email I received from Columbus-based PromoWest Productions.  They have the right idea.

7 Reasons Why This Works

• Targeting the Low-Hanging Fruit – I’m listed in PromoWest’s email database because I’ve signed up and they already know that I regularly attend concerts.  I’ve already stated that I am one of their customers.
• Strong and Relevant Offer – Who wouldn’t want a chance to win some complimentary tickets to a show?
• Time Sensitive – They’ve given me a date, with it some light at the end of the tunnel.  PromoWest is managing expectations with this.
• No Hidden Objectives – PromoWest is not trying to sell me anything just yet.  Their objective is focused with this email – simply grow the fan base of their Facebook Page.
• Strong Call to Action – PromoWest is directly asking me to do something.  They are asking me to take action.
• Easy User Conversion – Again, PromoWest is not asking me to buy anything or invest a ton of time.  Becoming a Fan on their Facebook page doesn’t cost me anything, and it doesn’t require tons of clicks. By making it easy for me, they are taking away any real barriers to completing the requested action.
• Big and Bold Above the Fold – Rather than make me read through an explanation on what they want me to do, PromoWest makes their conversion request front-and-center.  Their conversion request is highly visible, even if I only view the email from Apple Mail’s small window.

As of the time of this post, 5,109 people “Like” this page.  Not too shabby, PromoWest.  Bravo.

Can you apply the same idea in your business?  How would you?  Would you share your ideas in the comments?

nateriggs

I advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I'm also a blended family dad who enjoys music, photography and distance racing. When I'm not writing here, you can find me writing over at the Content Marketing Institute. Like what you've read so far? Then why not subscribe HERE?

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