Going about my daily routines online today, this image caught my attention.
Seems like the folks at Gowalla are pretty proud of the state they operate from. Would you agree?
A week ago, a friend (and someone I absolutely respect as a professional), made the suggestion that I might want to lose the image of the Columbus skyline from the header of my blog.
Their reasoning made sense. The image and my reference to being Columbus-based consultant might limit my opportunities to gaining national attention.
I get that and I’m always grateful for the feedback, but I have a different idea on that.
My Columbus Strategy
You might remember reading one of my earlier posts this year where I laid out my goals, both personally and for my business. One of those goals was to do my part in helping to point the spotlight on Columbus, Ohio. Do you ever get the impression that Columbus is jaded by the perception that the only thing Ohio has to offer is cowtowns and great college football?
I do.
What does that mean? You and I have lots of work to do to change that perception. But you know what? If we work together – you and I – we absolutely can.
Synergy
In my opinion, Wikipedia offers the best definition of this term:
“Synergy is where different entities cooperate advantageously for a final outcome. If used in a business application it means that teamwork will produce an overall better result than if each person was working toward the same goal individually.”
Can you see what we need to do? Right now, we are all moving in different directions. That’s okay. That’s part of being in business.
But what if? What if you and I both made an effort to stake our claim as a Columbus-based business? What if we all worked toward the same goal of pulling the spotlight in our direction. What could we achieve by working together?
A Challenge the Columbus, Ohio Business Community
I want to challenge you and your business network. What do you say? Are you in?
Let’s all work together to make some noise for Columbus, Ohio and our business community. Let’s use the even playing field of communication tools to which we have access to build a presence in and around this city. To start things off, here are some ideas:
- Claim Columbus, Ohio big and bold on your website with a badge or logo on your homepage
- Write a blog post about the business environment in Columbus, Ohio and why you stay here. If you’ve recently left, write a post as to why you did. Maybe we work together to fix some problems?
- Build a SlideShare presentation about and include profiles of businesses you like in Columbus. Help your community neighbor develop a greater online presence.
- Get active in Columbus Underground. Walker Evans is a true community leader and he’s working to make Columbus a better community. Follow his lead.
- Point your contacts to a resource that will let them in on how to live, work and play in Columbus.
- Write a letter to Mayor Coleman and ask him to start an active blog. Wouldn’t you like the chance to read and comment on daily posts from our city’s top executive?
- Invite a business contact or friend to come and stay with you for a few days. Show off our city and what it has to offer.
- Write a blog post about a Columbus-based business that you admire. I’ve written several posts on Columbus businesses like DoMedia, TixiT, Sparkspace, Media Source, Inline Bits and even DK Diner. There are plenty more to come.
- [Insert your ideas or any media you produce about Columbus in the comments.]
What do you say? Are you in? What will you do to help point the spotlight on Columbus?









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