by @nateriggs

Going about my daily routines online today, this image caught my attention.

Gowalla

Seems like the folks at Gowalla are pretty proud of the state they operate from.  Would you agree?

A week ago, a friend (and someone I absolutely respect as a professional), made the suggestion that I might want to lose the image of the Columbus skyline from the header of my blog.

Their reasoning made sense.  The image and my reference to being Columbus-based consultant might limit my opportunities to gaining national attention.

I get that and I’m always grateful for the feedback, but I have a different idea on that.

My Columbus Strategy

You might remember reading one of my earlier posts this year where I laid out my goals, both personally and for my business.  One of those goals was to do my part in helping to point the spotlight on Columbus, Ohio.  Do you ever get the impression that Columbus is jaded by the perception that the only thing Ohio has to offer is cowtowns and great college football?

I do.

What does that mean?  You and I have lots of work to do to change that perception.  But you know what?  If we work together – you and I – we absolutely can.

Synergy

In my opinion, Wikipedia offers the best definition of this term:

“Synergy is where different entities cooperate advantageously for a final outcome. If used in a business application it means that teamwork will produce an overall better result than if each person was working toward the same goal individually.”

Can you see what we need to do?  Right now, we are all moving in different directions.  That’s okay.  That’s part of being in business.

But what if?  What if you and I both made an effort to stake our claim as a Columbus-based business?  What if we all worked toward the same goal of pulling the spotlight in our direction.  What could we achieve by working together?

A Challenge the Columbus, Ohio Business Community

I want to challenge you and your business network.  What do you say?  Are you in?

Let’s all work together to make some noise for Columbus, Ohio and our business community.  Let’s use the even playing field of communication tools to which we have access to build a presence in and around this city.  To start things off, here are some ideas:

  • Claim Columbus, Ohio big and bold on your website with a badge or logo on your homepage
  • Write a blog post about the business environment in Columbus, Ohio and why you stay here.  If you’ve recently left, write a post as to why you did.  Maybe we work together to fix some problems?
  • Build a SlideShare presentation about and include profiles of businesses you like in Columbus.  Help your community neighbor develop a greater online presence.
  • Get active in Columbus UndergroundWalker Evans is a true community leader and he’s working to make Columbus a better community.  Follow his lead.
  • Point your contacts to a resource that will let them in on how to live, work and play in Columbus.
  • Write a letter to Mayor Coleman and ask him to start an active blog.  Wouldn’t you like the chance to read and comment on daily posts from our city’s top executive?
  • Invite a business contact or friend to come and stay with you for a few days.  Show off our city and what it has to offer.
  • Write a blog post about a Columbus-based business that you admire.  I’ve written several posts on Columbus businesses like DoMedia, TixiTSparkspace, Media Source, Inline Bits and even DK Diner.  There are plenty more to come.
  • [Insert your ideas or any media you produce about Columbus in the comments.]

What do you say?  Are you in?  What will you do to help point the spotlight on Columbus?

by @nateriggs

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Comments (30)
  • http://www.houndsinthekitchen.com Rachel Tayse

    I feature our fair state often in my posts and workshops about local seasonal foods. For some reason I never thought about including a cbus or ohio reference in the blog. I'll be incorporating one soon.

    Thanks for shining a light on our lovely city!

  • http://nateriggs.com nateriggs

    Nice. Thanks for chipping in, Rachel.

  • http://www.genyjourney.com Tyler Durbin

    I love being in Columbus and often include the fact that I live, love and work in Columbus in many of my online interactions. There is more room to do so, though! Thanks for the challenge, Nate! I will be brainstorming ideas on how we can better promote Columbus. Share soon

  • http://beingcheryl.com Cheryl Harrison

    Yay Columbus! Way to rally the troops, Nate. I try to spotlight social media success from local business as much as possible on BeingCheryl, and when we're not all being bad bloggers (which is usually, it seems), GreatestcityofAll will – someday again – be the source for Central Ohio tech and entertainment!

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  • http://www.christianadams.com Christian Adams

    I think we need to have a central blog that has a good mix of contributors from different sectors including tech, marketing, and entertainment. The 2 biggest problems that you immediately run into is egos (aka high school) and time commitment (aka Time Value of Money).

    I would really like to have a centralized blog that talks/feeds from and about local restaurants, entertainment, tech innovations (techlife & techcolumbus), small business / entrepreneurial (coworking) and events listings for all to keep track. In order to really do something like this you need to have a paid staff. another hurdle.

    I also think while that is a good base. We need to bring more outside attention with regards to heavy hitters in those specific industries to get more exposure. Mike does a good job with OGS speakers, but we also need to hold our own nationally recognized social media, tech, and business summits. While OGS and WordCampPodcastColumbus are great we also need ones like Jason Keath's SoFresh who has contacted me in the past about having one here.

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  • http://nateriggs.com nateriggs

    Lots of interesting points here, Chris. http://www.greatestcityofall.com/ is this type of collaborative blog, but the content seems more focused on non profits and community events. That's a good thing, but I wonder if it could expand to encompass more content angles,

    Your idea on the event is spot on in my opinion. Take a look at Austin City Limits or even SXSW as compared to Columbus's ComFest. It wouldn't be hard to build in a technology component to ComFest, and the convention center is just across the street. Hmm…

  • http://nateriggs.com nateriggs

    Thanks Cheryl, and I agree. Seems like Greatest City of All has a TON of potential to make this work. Question is – how do we (as Columbus) get there?

  • http://nateriggs.com nateriggs

    Looking forward to seeing what you come up with Tyler. You have good leverage to make things happen with your blog… :)

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  • Jim Brochowski

    I think the collaborative blogs are a great starting point. In addition to http://www.greatestcityofall.com, we also have thecentralohionetwork.com which is run by Rocky VanBrimmer. (Full disclosure – thecentralohionetwork.com is also an MJB Foundation supporter.)

    It all starts with one voice Nate. Kudos to you for leading the charge!

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  • http://www.issackelly.com/ issackelly

    I like this idea, but I worry that a better online presence is not the answer. What about all of our unused resources? College Graduates leaving, or the 9.7% who are unemployed, or our unused industrial space?

    It is true that lots of good things are happening, but we have great people, and great resources, and we can do more to create value. That's what I want to see.

  • http://nateriggs.com nateriggs

    Thanks for getting those in there as well Jimmer. Good local platforms.

  • http://nateriggs.com nateriggs

    You bring up an interesting point Isaac. Low hanging fruit. I would also add to that a possibly problem with good start ups being forced to the coasts in order to find investment funding to grow their businesses.

    What's your ideas on how we address these issues?

  • http://www.issackelly.com/ issackelly

    I definitely think that 'startups' prefer the coasts, more specifically SF, NY, BOS, and a few other cities to a lesser extent. Many of their revenue streams (or plans) are “get bought”. I think that leads to people starting around their potential revenue streams, and that's a self-replicating cycle.

    If I were making some hot new insurance auditing software (i know, seems a stretch), I might specifically do it in Columbus.

    We're in Columbus (and more generally, Ohio), because we're building a business here, as are many other people. Our customers are here.

    We (as in, Columbus) have all of the right pieces, and lots of cool things are happening to help Columbus get better. Our farmers markets are busy, the justice gardens project is breathing green, belly-filling, life back into forgotten urban areas, and previously dying areas are beginning to grow again.

    To me, a better analogy is not to shine the light on Columbus, but to work together, and solve our problems in such a way that we, as a people can't possibly be ignored.

    Columbus is a first-rate Midwestern city, with the exact same problems, and same resources as every other Midwestern city. I think that synergy would be solving these problems in novel ways.

    I've been watching Jamie Oliver's Food Revolution. Lame, I know, to get inspiration from modern television, but I think that the same sort of approaches could be taken to things like urban travel (how many miles, collectively do we drive, between live-work-play… all in the same directions? how could that be less painful?)

    We have lots that NYC or LA doesn't have.. agriculture for one. Tons of corn. We also like the idea of bio-degradable corn plastics. We (Akron) also has one of the best plastics research programs in the country. These are opportunities where the idea of synergy comes together I think. I'm certainly not an expert in this area, but its an exciting idea to boot-strap and solve our problems as a community.

  • http://nateriggs.com nateriggs

    Well said, Issac.

  • http://www.greatestcityofall.com blantonious

    Since Greatest City of All focuses primarily (but not always) on events I thing I need to implement the ability for anyone to add or suggest an event, not just the 6 bloggers writing on the site. That would get more coverage and get more people engaged in things in Columbus and not just the main stream events and few niche things that hit our radar.

  • http://nateriggs.com nateriggs

    That's a good idea. I think Columbus Underground might have that feature. Do you know how they do it?

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  • jacobstoops

    The way I see it, Columbus is as much a part of our identity as anything – and we should all be working to hype up our local community as much as possible. Look at people from New York, Chicago, Philly, etc. Where their from isn't just where they live, it's a part of their culture and everyday life. I see no reason why Columbus should be any different.

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