I couldn’t have found a better way to spend a Friday.

Building a Human Business Team to support Ohio University’s Schey Sales Centre Symposium is right up my alley.  This group of students and faculty will be developing the social media strategy to support the event experience.

I’ll be speaking about how social media tools can be applied to things like prospecting, business development and creating deep and valuable business relationships.

These eager Gen Y-ers are the Linchpins that will be changing your company in the next few years.  They will be indispensable.  Why?  Because they are young, smart and full of passion.  They have ideas, and haven’t been jaded by the idea of maintaining the status quo.  Just watch.

Can you feel the energy that was in the room?

That’s one of the key ingredients in turning ideas into strategies and strategies into shipped execution.  I’m truly impressed by this Human Business Team.  Everyone dove in headfirst.

• Dr. Catherine Axinn, Team Leader
• Julie Wells, Team Leader, Assistant Director
• Katie Marvinney, Team Leader, VP of Professional Education
• Kaitlin Daly, Executive Events
• Jenny Duffy, Events Marketing
• Lee Axelband, Events Marketing
• Meredith Grossi, Events Logistics
• Bryan Hackett, Social Media Networks Admin

Ship
In Linchpin, Seth Godin talks about the importance of shipping.  His definition, in my mind, simply means execution.  Delivering something.  Doing the work.

You might have noticed Julie Wells in the video.  She was the one sitting in the back, busily toiling in front of her laptop.

In a period of less than 6 hours, while she participated with the team’s Sanity process, Julie also shipped.  Without someone telling her to do it, she made two small, but critical, changes to the event’s website and then started the first blog the Schey Centre has ever had.

Julie is an impressive leader.  She ships.  She’s a Linchpin.

Keep watching this team. We have lots of work to do for this event.  Who knows, maybe you’ll even attend?

nateriggs

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