Flowtown is one of my favorite new social media tools.

It’s really a treat when you can connect with someone who let’s it all out and gives you the true inside scoop on the trials and tribulations of being a start-up technology entrepreneur.  In one of the most entertaining Skype Sessions I’ve done to date, I’m pleased to be joined today by technology entrepreneur, Ethan Bloch.

Why I Heart Flowtown
The time of email and social media convergence is upon us.  We’ve seen indications of this this in recent weeks with ExactTarget’s acquisition of CoTweet.  The truth is, this trend is only in the infant stages, and my prediction is that we will see more mergers like this.  I wouldn’t be at all surprised if in the next few months, we see ConstantContact follow suit and acquire some form of social media aggregation tool. (And, if it were me, I’d offer to buy Hootsuite…)

Flowtown is yet another example of social media communication melding with email marketing.  This slick, little piece of web-based software has the potential to make a huge impact on how businesses are using social media and, more specifically, how they will engage with the movement towards Social CRM in the next five years.

I’ve written about how a social media tool, like Flowtown, is applicable in trade show marketing.  Some of the best ideas follow the “KISS” theory.  If you’re not familiar, KISS lovingly stands for “Keep It Simple, Stupid”.  That’s exactly what Flowtown does.  The application makes it easier than ever to track down the social media profiles of the people you want to connect with, using human email addresses.  Once the addresses are uploaded, either manually or via comma-separated value spreadsheets, Flowtown quickly crawls the web and pulls back social media profile data, giving the user a fast and easy way to connect with humans across multiple social networks.

In today’s Skype Session, Flowtown Co-Founder Ethan Bloch discusses how and where the start-up began, as well as where they are heading in 2010.  He also shares some of his opinions on the hot trends to watch for over the rest of the year.

Ready?  Here we go.

(Oh, by the way, Ethan’s not really this jittery.  During the interview, he was sitting on an exercise ball.  If you’ve never done that, try it out.  It does wonders for your back.  Seriously.)

If you can’t view the video, watch it on Social Business Strategies TV.

Ethan Bloch is a cool guy and I’m grateful for the chance to talk with him.

What do you think about Flowtown?  How can you use it in your business and social media efforts?

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