Archive for February, 2010

5 Ideas Marketing Agencies Can Use to Generate Revenue by Helping Clients Blog

We all know why companies (and the humans inside those companies) should be blogging.  There is significant qualitative and quantitative information out there making a case for the benefits of having active and well-produced blog. But there’s a two-sided conundrum when it comes to getting a business to really embrace a blog as a business communications platform. On one side, blogging can be tough.  Staying creative and full of fresh and relevant content ideas is always a challenge.  Finding the time and staying committed to producing your blog content is an even bigger issue for all sizes of business.  Sure, you have people like Michael Hyatt and Jonathon Schwartz who have adopted the lifestyle of blogging and are finding great success.  You also have the collaborative approach, which we’ve seen work for big players like Southwest Airlines and Dell. But lets face reality, folks.  In small and mid-sized organizations where schedules are strapped, extra help is expensive and hard to find, and budgets are limited, blogging often gets shifted to a lower priority – if even a priority at all.  That’s not surprising.  At the end of the day, humans working in businesses have jobs to do and blogging is often “one more thing” to add to the task list. Enter the Agencies Seeing a market need, advertising, marketing and public relations agencies have swooped in to offer help to their clients.  Being communicators who produce more traditional content, this seems like a no-brainier.  Shouldn’t your agency be able to help you move the needle in this area as well?  In most cases, yes.  But only if the agency first understands the medium and how it works, and then approaches the situation in a practical and transparent manner. Ghost Blogging is Tricky (and Fails) Ghost blogging has been a heavy [...]

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Double-Edged Sword of Transparency

CEO blogger, Michael Hyatt, is one of the people I make it a point to read on a regular basis.  He’s a shining example of how a CEO can position a blog to work in favor of a large corporation.  Aside from that, I just enjoy reading what he writes.  Content.  Style.  Deep thinking.  Bravery in his editorial choices.  It’s all there. Today, his post, What Does Tiger Wood’s Apology Require of You?, stopped me in my typical morning routine and made me consider the bigger picture.  Tiger Woods has been the focus of intense public scrutiny, since the week after Thanksgiving, for is multiple affairs and marital problems.  And yes, I believed be earned the press that he received.  He messed up.  Big time.  No excuse for what he did.  Ever. Here’s an excerpt from Micheal’s post to chew on.  By all means though, go back, click the last link and read the whole post.  It will be good for you to do so.  I promise. “Last Thursday, I watched the Tiger Woods press conference in amazement. I was stunned at his candor. He didn’t sugar-coat his sin. Instead, he repeatedly acknowledged the magnitude of his wrongdoing and the scope of its impact.” If you can’t see this video in your RSS reader or email, then click here. It is worth reading or watching the statement in its entirety.  It contains several important lessons.  However, these three paragraphs summed up his thoughts: “The issue involved here was my repeated irresponsible behavior. I was unfaithful. I had affairs. I cheated. What I did is not acceptable. And I am the only person to blame. I stopped living by the core values that I was taught to believe in. I knew my actions were wrong. But I convinced myself that normal rules [...]

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