Will you be watching the Superbowl XLIV later this evening? I will. For the record, I’m rooting for Peyton Manning and the Colts. The Browns are my team, but watching Manning lead his offense down the field is witnessing perfection (or close to it anyway).
Have you ever thought of football as it relates to business and brands?
Each player is visible under the team banner, yet easily identified as an individual by their unique number. Those numbers are often assigned attributes, both good and bad.
In football, collaboration is a must.
It’s up to the players to to work together as a strategic unit, execute plays and move the ball towards the end zone.
Each player plays a unique part, and each part is vital to the objective. If a player misses an assignment, runs a sloppy route or fumbles the ball, both their individual brand and the team brand suffer.
The return on investment is measured on the scoreboard and outcome of the game. The investment comes from years of invested sweat, time, attention and repetition so that the team and players master game skills and their playbook.
Good coaches know how to foster a team culture where finger-pointing, blame and lack of trust is simply not accepted. Those are the teams who will play today.
Our Teams
When you go back to work tomorrow, figure out what position you play on your team. Think about what other positions depend on you making your assignments. Do you work alongside other individual players, or does your team function as a unit?
If your team is struggling, can you help rewrite the playbook?
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