Comments on: Good Strategy Focuses on Business Objectives & Baselines for Measurement http://www.nateriggs.com/2010/01/22/good-strategy-focuses-on-business-objectives-baselines-for-measurement/content-marketing-agency Content marketing and social media for business. Blogging and online community management tips. Mon, 14 May 2012 19:46:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Nate Riggs http://www.nateriggs.com/2010/01/22/good-strategy-focuses-on-business-objectives-baselines-for-measurement/content-marketing-agency/comment-page-1#comment-743 Nate Riggs Mon, 25 Jan 2010 02:27:37 +0000 http://www.nateriggs.com/?p=2155#comment-743 You hit the head on the nail Chris. Campaigns have a beginning and end. Social web is an on going process and investment. Benchmarks, inch by inch... You hit the head on the nail Chris. Campaigns have a beginning and end. Social web is an on going process and investment. Benchmarks, inch by inch…

]]> By: Christian Adams http://www.nateriggs.com/2010/01/22/good-strategy-focuses-on-business-objectives-baselines-for-measurement/content-marketing-agency/comment-page-1#comment-741 Christian Adams Sat, 23 Jan 2010 14:49:06 +0000 http://www.nateriggs.com/?p=2155#comment-741 Love this one! My biggest frustration w/ any company these days seems to be lack of long termand steady growth goals in terms of sustainability. Too often companies are looking at quick and abundant gains in terms of profit/revenue. Often their eyes glaze over from the short term and ultimately poor decisions are made. The biggest threat is not reinvesting those gains in resources for greater profitability and robust business development to weather unforeseen variables like new entries that are more prevalent than ever in a global economy. A lot of it simply comes down to organizational culture that has to combat individual egos and shareholder pressure. Setting benchmarks and milestones is absolutely important when stressing to a business owner or shareholders that social media marketing is a not a campaign in the traditional marketing sense, but an ongoing process that starts off with the setup of new marketing channels. Then the real work begins with implementing engagement and ultimately growing, nurturing, managing a consumer fan base that if done right will actually lower marketing budget overhead due to word of mouth and consistent innovation in R&D and new content creation. Love this one! My biggest frustration w/ any company these days seems to be lack of long termand steady growth goals in terms of sustainability. Too often companies are looking at quick and abundant gains in terms of profit/revenue. Often their eyes glaze over from the short term and ultimately poor decisions are made. The biggest threat is not reinvesting those gains in resources for greater profitability and robust business development to weather unforeseen variables like new entries that are more prevalent than ever in a global economy. A lot of it simply comes down to organizational culture that has to combat individual egos and shareholder pressure.

Setting benchmarks and milestones is absolutely important when stressing to a business owner or shareholders that social media marketing is a not a campaign in the traditional marketing sense, but an ongoing process that starts off with the setup of new marketing channels. Then the real work begins with implementing engagement and ultimately growing, nurturing, managing a consumer fan base that if done right will actually lower marketing budget overhead due to word of mouth and consistent innovation in R&D and new content creation.

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