This morning I noticed this tweet from Bryan Huber. I trust Bryan and often get good tips on new technology and applications that are coming down the pipe.  He’s got a good eye for this kind of thing.

Notice the copy on the tweet: Backupify free until Jan. 31st

That’s a winner for sure.  First, the tweet is well under 140 characters, which allows for multiple ReTweets (RTs).  Second, the brand name of the product is creative, catchy and immediately clues me in as to what the offering is all about.  Right away I understand that this has something to do with backing up some type of my files.  One could assume that if I’m a Twitter user, I probably spend a fair amount of time in front of a computer and therefore have files I would need to back up.  The brand name targets a broad audience, but exploits a relevant market need.  Nice.

The copy also displays an offer and a time constraint, but without being overly pushy.  The message is short, straightforward and to the point.  No glitz and gloss, just relevant information.  With a medium like Twitter, where things tend to move quickly, Bryan’s RT grabbed my attention.  Further, making this available for free eliminated any real barriers to conversion.  As a user, what do I have to lose by signing up?

I clicked on the link and landed on the Backupify homepage.

This is simply great web design, in my opinion.  What you are seeing is a screenshot of only what was “above the fold” of the page on my monitor.  Notice the conversion point prominently displayed and highlighted by using the color orange, which is warm, inviting, and makes the button pop out from the blue background.

Also notice the 800 number displayed in the top right corner of the page.  Using an 800 number allows the team at Backupify to measure the amount of calls generated from this specific page.   It’s important to remember that some audiences will want to talk to a human being before they sign up.  Taking this approach serves to meet yet another market need.  It’s also great choice on placement of the number.  I also like that they’ve reinforced accessibility by using a phone icon.

Now, notice the information delivered in the most prominent area of the page.  Within a few seconds I understand what Backupify provides, what services it supports and the benefits of using the product.  All of this is again highlighted by graphics that support the copy.

Good Web Form

Next, I click the conversion button to sign up and I land on their web form.  It’s brief and only asks me for a limited amount of information, none of which is too sensitive.  No financial information is required at this point.  Likewise, my address and phone information is optional.

Once I submit the form, I receive a confirmation that my account has been created and letting me know everything worked as it should.

Keep It Spreading by Making It Easy

This is the best part for me.  Once I’m all signed up, Backupify directs me to a page that allows me to spread the word to (up to) three of my friends via email.

Notice that they don’t ask too much.  Spreading the message to three of my friends is easy and doesn’t require much of my time.  Likewise, the message is  already populated, so all I have to do is enter the email addresses, click Send and I’m done.  Backupify makes it easy for me to help them.

Again, I converted on the action they asked me to take.

In my opinion, Backupify is doing viral marketing and conversion right.

What’s your take?  Can you use this as an example to help spread your own products and services across the social web?

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