Comments on: Human Branding Part II: Writing a Brand YOU North Star http://www.nateriggs.com/2009/11/30/human-branding-part-ii-writing-a-brand-you-north-star/content-marketing-agency Content marketing and social media for business. Blogging and online community management tips. Mon, 14 May 2012 19:46:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Nate Riggs http://www.nateriggs.com/2009/11/30/human-branding-part-ii-writing-a-brand-you-north-star/content-marketing-agency/comment-page-1#comment-524 Nate Riggs Wed, 02 Dec 2009 20:21:42 +0000 http://www.nateriggs.com/?p=1826#comment-524 Addendum to the last comment. I have a bunch of different components to my brand. The North Star above focuses on how I keep my kids warm and fed. :) Addendum to the last comment. I have a bunch of different components to my brand. The North Star above focuses on how I keep my kids warm and fed. :)

]]> By: Nate Riggs http://www.nateriggs.com/2009/11/30/human-branding-part-ii-writing-a-brand-you-north-star/content-marketing-agency/comment-page-1#comment-2143 Nate Riggs Wed, 02 Dec 2009 20:21:00 +0000 http://www.nateriggs.com/?p=1826#comment-2143 Addendum to the last comment. I have a bunch of different components to my brand. The North Star above focuses on how I keep my kids warm and fed. :) Addendum to the last comment. I have a bunch of different components to my brand. The North Star above focuses on how I keep my kids warm and fed. :)

]]> By: Nate Riggs http://www.nateriggs.com/2009/11/30/human-branding-part-ii-writing-a-brand-you-north-star/content-marketing-agency/comment-page-1#comment-523 Nate Riggs Wed, 02 Dec 2009 20:19:12 +0000 http://www.nateriggs.com/?p=1826#comment-523 Sure thing Cheryl and Michael. Sorry for the delay. Been having some issues with my blog the past week in terms of downtime. This literally comes from my own planning and strategy docs. Who is your target audience? (Decision makers in mid-sized to large companies should...) What do you want them to think or believe about you? (...believe that I have deep understanding of business communications and social web technology...) What do you want them to do? (...so that they contact me) Why should they trust you? (...because I can help educate and mobilize their people) What motivates the audience to convert to action? (...to adopt new communication technology that will help solve business challenges.) Clunky, huh. North Star Statements don't need to be pretty. In reality, each section could be it's own thought. The goal with this is to distill down what you are trying to do and who for, in one single statement. Does that help? Sure thing Cheryl and Michael. Sorry for the delay. Been having some issues with my blog the past week in terms of downtime. This literally comes from my own planning and strategy docs.

Who is your target audience?
(Decision makers in mid-sized to large companies should…)
What do you want them to think or believe about you?
(…believe that I have deep understanding of business communications and social web technology…)
What do you want them to do?
(…so that they contact me)
Why should they trust you?
(…because I can help educate and mobilize their people)
What motivates the audience to convert to action?
(…to adopt new communication technology that will help solve business challenges.)

Clunky, huh. North Star Statements don’t need to be pretty. In reality, each section could be it’s own thought. The goal with this is to distill down what you are trying to do and who for, in one single statement.

Does that help?

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