Archive for October, 2009

Live from the Inbound Marketing Summit in Boston

We’re heading to Boston. Inbound Marketing Summit 2009 | Boston, MA from Nate Riggs on Vimeo. Cheryl Harrison and I are leaving today for the Inbound Marketing Summit that will take place at Gillette Stadium Wednesday and Thursday. There’s an amazing and forward-thinking speakers list of speakers, as well as a whole room full of social technology sponsors that I’m dying to check out. Chery and I are stoked about this trip.  For one, we get to go and spend two whole days being completely immersed in the career and culture that we love so passionately.  We get to meet face to face with some of the brightest minds in business communication and social media today.  These are the operators, strategists, and entrepreneurs who are reshaping business. But the coolest thing we get to do on this trip is play the role of storytellers.  Because of all these new and exciting publishing tools, (and that Chery and I are geeky enough to be pretty good with them), we’ll bring IMS Boston to your screen. There’s no script to this.  We haven’t planned anything.  God knows neither of us has had any time to think of a content strategy.  So we’re just going to make it up as we go along and provide you with as much interesting content as we can find. You can Join the Conversation Join our conversation live from IMS Boston
 on Twitter, search for #IMS09.  We’ll be capturing the event and networking with each other there.  Feel free to tweet us with questions or requests or messages for the people we’re around. Look for plenty of pictures on  Facebook and Twitter, and maybe even Flickr.  We like pictures.  Lots. Look for video interviews (if we’re lucky) on my blog and Cheryl’s.  We might be playing with [...]

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A Historical Time Line of Social Media – by Nick Riggs (Part 1)

Social Media has the popular buzz of 2009.  Anywhere I go, people are talking about things like Twitter, Facebook, YouTube, etc.  And yet, we forget that social media – in one form or another – has been around as long as there has been a need for people to communicate with other people. In raw form, Social Media is simply some type of message, present on a communication medium that can be experienced by more people.  I’d like you to meet my brother Nick.  He’s currently studying communication research in the graduate program at the University of South Florida, where he is working on some ideas regarding applied communication theory and the web.  We both happened to end up chasing after careers as communication geeks. A few months back, Nick did some of his own research on the beginnings of social media.  I thought it was interesting, and I’m delighted to have him as a guest for this series on my blog. A Historical Time Line of Social Media – by Nick Riggs (Part 1) What one needs to first realize when exploring the history of social media is that specific the progression of technology throughout history has determined our communicative barriers when it comes to effecting social networks. With the predominance of the personal computer and the development of the internet, SNS’s are essentially the result of a combining all other forms of social media used throughout history to optimize message sending. Thus, we have far more potential in the area of communication than our predecessors. Generally speaking, the progression of social media throughout history can be broken down into 5 Eras: Prehistoric-Early Civilization Classic Industrial Electronic Individualized Mobile Technology. 1st Era – Prehistoric & Early Civilization Public postings & images were intended to reach unknown parties in order [...]

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Social Networking, Business & Baseball Cards

We have a lot of friends on Facebook.  Some of us may have thousands of connections on LinkedIn.  Maybe our biggest “people collection” lives on Twitter.  But what good is it all? Collectors Baseball cards were really popular when I was kid.  My friends and I would haul around boxes of thousands of cards.  We spent countless hours ogling the pictures of our childhood heroes, reading their stats and trading them around.  Some cards were valuable (according to the pricing guides) and some were just cardboard.  The equation was simple.  A big collection of cards meant you were in with the cool kids. None of us ever got rich from our baseball card collections, and for most of my friends and I, baseball cards lost their luster somewhere around high school, when girls suddenly became the new trend. Seth Godin on Social Networking This is a brilliant two minute clip.  Seth Godin is the master at delivering real value in very short snippets of content. While sitting on a panel at an Open Forum event (which in itself, is an interesting marketing idea from American Express), Seth reminds us of where the real value lies in using the internet to to build relationships.  Watch Seth’s response to the question from Michael Silverman. Question: Is social networking valuable to business? Sometimes, we fake network.  We add connections in order to move the needle on our people collections. But social networking isn’t trading baseball cards.  You and I both know it has value in business if used wisely. Thoughts? More Posts

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