If you read Chris Brogan’s blog, do you remember this video post from a few months back?

All of our team at huber+co stopped to check this out.  We knew someone had planted this, but there was a sense of mystery around as to what the package was promoting.  As you saw in the video, the package directed Chris to FrienziedWaters.com (now redirected).  It was a seriously creative approach.  He checked it out, and so did we.

About a week or so later, the Discovery Channel’s Shark Week associated themselves with the promotion.

Behind the Scenes
This awesome work was the brain-child of CC Chapman and his team at Campfire.  The New York based firm tells stories for brands like Audi, Verizon and even ESPN.  CC is a really nice guy and was kind enough to share their story with me at Inbound.  We’re actually sitting around a campfire, but good enough…

What did you think of the Frenzied Waters experience?

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