As of yesterday, we are one month out from the starting line at the Nationwide Better Health Columbus Marathon, and with it, the BETA launch of TweetMyTime. A lot of people have been giving me credit for this idea. That’s cool and I appreciate it, but it’s not accurate. Sadly, it wasn’t my brainchild. I’m just pitching in by designing the communication strategy that lets marathon runners know that they have the ability to automatically publish their marathon timing data to Twitter & Facebook using by TweetMyTime.
The real mastermind behind the TweetMyTime application is the illustrious Matt Hornsby, one of our interaction designers and developers here at huber+co. creative communications. Matt was a collegiate runner, and according to my buddy Jim Smith with Shift Global, Matt is smoking fast on two feet!
But enough from me. Here’s Matt telling his own story about how the concept behind TweetMyTime went from idea to reality. (Disclosure: this video was shot a week ago. We’re now above 150 registrants for TweetMyTime at the Columbus Marathon. BIG thanks to you for helping us get there!)
Matt Hornsby on TweetMyTime from Video Portfolio on Vimeo.
What’s the creative process you follow? How do you brainstorm with new ideas? Once you come up with an idea, how do you problem solve through potential roadblocks?
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