You rock! Yesterday, I asked for your help and you totally ran with it. You used your social graph and capital to spread the word about TweetMyTime by tweeting, responding on Facebook, and even replying with personal messages of support. The swarm yesterday was all YOU, so thank you – from all of us here at huber+co.!
It’s working pretty well so far. Traffic on my blog showed a nice spike overnight. That was also all YOU. 
 We noticed that, as a result, there was a small increase in traffic to the TweetMyTime site, mostly related to direct traffic, which tells me that brand name awareness is going up. In fact, the most significant driver of traffic to date has been brand name searches on Google. That’s right where we want to be at this point.
We’re laying the groundwork for the BIG push that will happen in about two weeks. With a little luck, that will include some traditional media placement, a possible TweetUp or two (you’re invited, of course), some point-of-sale promotions at local running hot spots, and some race day out-of-home promotions that will be provided by our new friends at Aurora Exhibits. (By the way, if you’ve not heard of Aurora, they do amazing stuff with bringing visual, branded experiences to sporting events and sports complexes.) You can see some of their work around OSU and other Columbus venues, and most recently along the Pelotonia race route. Get to know Stephanie Bauer & Joan McKinney (owner of the firm) on Twitter. Really great people.
So far, so good. We know that the final push is going to be where the majority of the registrations occur, but I still feel like there is more we can do in the meantime to drive awareness, traffic, interest and conversation online.
You’ve already proven that you’re smart AND that you have a good understanding of how the new web works. Remember that our objective is to bring onboard a minimum of 1,500 registrants by race day, on October 18th.
What do you think we’re missing? What elements would you add into the strategy to promote TweetMyTime?
P.S. Found this video today while checking a few keywords on Google. It’s an example from the L.A. Marathon this past March, of the timing chips (or D-Tags) that will be used to ping the Twitter API and selective Twitter. Notice that here, family members can only sign up to have text messages and emails notify them of where their runners are in the race…
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