Archive for September, 2009

Will You Sport a TweetMyTime Shirt at the Columbus Marathon?

Race day for the Nationwide Better Health Columbus Marathon is getting closer.  So is our little BETA test of TweetMyTime.  It’s exciting and, as of  today, we’re at about 250 registrants who will be sharing their race information across the social web.  That’s 250 people who’ve all decided that TweetMyTime is a cool idea and worth trying out.  We’re stoked about that! I also ewant to let you in on something else we’re doing. Get Your Official TweetMyTime Shirt These aren’t just any shirts, my friends.  These are the official, inaugural race shirts for the BETA launch of TweetMyTime Twitter application!  A sort of collector’s item, if you will. If you are running in the Nationwide Better Health Columbus Marathon, we have a nice race jersey for you that’s made by Wickid Performance so that it will be comfortable for you to run in.  But if you’re planning on joining the crowd of 50,000 spectators, we still have a lovely t-shirt for you as well. Here’s How So how do you get your free TweetMyTime gear?  First, let us know that you want one. If you are a runner in the Columbus Marathon, register your information on a special, hidden page on the TweetMyTime site. If you are going to be a spectator on race day, leave your information in a comment right here, and please don’t forget to include your size. This is going to be first come, first served on sizes.  So if you’re down, please sign up ASAP.  Once we have the shirts in, I will contact you (probably via email) and work out how we can get together and get you your gear. So what say you, my friend?  Will you sport an official TweetMyTime shirt?

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Blogging & Dependency

Lunch today with Eric Vessels was a cool experience.  We first met on Twitter and then through OWL.  Eric has been an internet entrepreneur since 1999, when he and a college buddy decided to start WhatTheyThink?, a targeted news and editorial website with content designed for the printing industry. Working right up the road in Delaware, OH, Eric and friends hold the top spot in their space.  It’s a hell of a business model (and maybe if I’m lucky enough, Eric will let me interview him on here someday.) Aside from the yummy deliciousness of the vaunted Katzinger’s Reuben sandwich and a great conversation, Eric reminded me of something important enough to share with you. Good Story One of the things Eric and his partner did to build their business early on, was to produce daily newsletters.  I could tell by the way Eric tells the story that “daily” meant “every single day” – with NO exceptions.  They sometimes worked hard until 3 a.m. to make sure that the newsletter would arrive in the in-box of each reader the next morning.  No excuses.  They never missed a beat, and in ten years they only had two slips where the letter was not delivered, due to forces outside of their control. The newsletter, full of interesting and transparent content on the printing industry, was consistent.  Their readers came to expect it’s arrival.  They formed somewhat of a dependency on the content that was being delivered. Blogging and Dependency Eric told me this story after I missed three blog posts last week and was kicking myself because of it.  I was sick with the flu.  Feeling crappy resulted in a lack of ideas and loss of dedication to producing content.  In this game, that’s a cardinal sin. You can see the result [...]

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