Aug 28th
Answers.com defines the word “clique” as a particular social group: circle, coterie, crowd, set. Informal bunch, gang.
The organic formation of cliques is an inherent part of networking and using social media communication tools. My clique consists of people like Cheryl Harrison, Ryan Bauer, Jim Borchowski and Michael Bowers. Guys like Bryan Huber, Dave Culbertson, (Bryan and Dave and I work together in case you didn’t know) and Perry Maughmer always add value to my conversations, by using their own expertise and social reach to enhance the communications.
(To all of you above, thank you for investing in our relationship. You really do mean the world to me and I’m grateful we’re connected.)
These great people invest their social capital in me in order to help me spread my content. Guess what? I do the same for them. We work together in a community, and since we all live in Columbus, Ohio, we’ve been able to form deep relationships through offline interactions. If you think about it, there’s a cyclical element to this sort of relationship development. Here’s what this might look like:
-> People meet online = relational context is created
-> Offline relationships are nurtured = relational context is deepened
-> Greater affinity = ongoing support of online communications
Relationships Across Boundaries
Then there’s people like Bryna Jones and Cori Padget, neither of which I’ve had the chance to meet in person. Both of them are also in my clique, and we too have relationships. Cori lives in Orlando FL. Brynna is a native of Ontario, Canada. I met both of them on Twitter, but I know them through the content they create across multiple other mediums. We’ve been able build our relationships through the content that makes up our visible self-brands on the social web. What’s interesting is that when we finally do meet in person (and we will eventually), I already know that because of “relational context” it will feel like a reunion between old friends.
Digital Relational Context (DRC) (No citation here. This was the product me staring at my ceiling wide awake at 3AM last night.)
DRC is a reoccurring phenomenon that is created through self-branded content on social media. Somewhat related to social penetration theory in that DRC provides , the content we create provides an authentic and experiential lens into our personalities, values, interests and general lives. Creating this authentic personal content makes it safe and attractive for people to connect with one another, regardless of physical distance.
For example, when I met Chris Brogan for the first time (in person) last Spring, we immediately found a context around our relationship. Both of us put out content across multiple outposts (Chris much more than I). A few virtual interactions on Twitter and Facebook combined with a little content reading, created enough of a foundation to begin peeling away the deeper layers of the relational onion.
What what type of online content do you create, and have you ever experience the DRC phenomenon?
Photo credit: Jason Withrow in 2006





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