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	<title>Comments on: Mobilize Your Brand Armies</title>
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	<link>http://www.nateriggs.com/2009/08/25/mobilize-your-brand-armies/content-marketing-consulting</link>
	<description>Business consulting for content marketing, social media strategy, business blogging and online community management</description>
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		<title>By: Jacob Stoops</title>
		<link>http://www.nateriggs.com/2009/08/25/mobilize-your-brand-armies/content-marketing-consulting/comment-page-1#comment-214</link>
		<dc:creator>Jacob Stoops</dc:creator>
		<pubDate>Tue, 25 Aug 2009 20:10:48 +0000</pubDate>
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		<description>I think one of the keys (and hardest things to do) is to get people to WANT to spread the word about your brand. It can be tough, but the rewards are many should your brand go viral.</description>
		<content:encoded><![CDATA[<p>I think one of the keys (and hardest things to do) is to get people to WANT to spread the word about your brand. It can be tough, but the rewards are many should your brand go viral.</p>
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		<title>By: Jacob Stoops</title>
		<link>http://www.nateriggs.com/2009/08/25/mobilize-your-brand-armies/content-marketing-consulting/comment-page-1#comment-2092</link>
		<dc:creator>Jacob Stoops</dc:creator>
		<pubDate>Tue, 25 Aug 2009 20:10:00 +0000</pubDate>
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		<description>I think one of the keys (and hardest things to do) is to get people to WANT to spread the word about your brand. It can be tough, but the rewards are many should your brand go viral.</description>
		<content:encoded><![CDATA[<p>I think one of the keys (and hardest things to do) is to get people to WANT to spread the word about your brand. It can be tough, but the rewards are many should your brand go viral.</p>
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