May 22nd

Social Media ROI: Using Twitter and Facebook to Launch a Book

by @nateriggs

Lots of people are struggeling to find the ROI in Social Media.  It’s a hard thing to pin down because there are so many variables.  Heather and Jayson Waits are using LinkedI and Twitter to generate ROI for their Columbus-based flower shop.  My friend, Keith Lampe, just started using groups on LinkedIn to sell background screening software to private investigators.

Cheryl Bassit has been using Twitter to help make media contacts to launch her new book.  It’s a creative and well-timed workbook, and her idea to use Facebook and Twitter to meet people to show it off to has been working.

Here’s Cheryl’s story:

This video clip is an example of a tangible return from Cheryl’s use of Twitter as a practical tool to develop relationships. Cheryl didn’t use a marketing agency or even spend any capital to get this publicity opportunity. She simply invested time and effort in creating a relationship.

Chris Got His Camera Back
The other day, Chris Brogan wrote a wonderful personal story that framed up the ROI in stories. In his post, he invests time and energy into developing some form of a relationship with a Boston cab driver he encountered. I like this story because it is an example of why using the ideas behind Altman & Taylor’s Social Penetration Theory is a good idea. Every layer of the relationship onion is important and will result in some degree of personal connection. But peeling away each layer also takes effort and some level of personal disclosure.

My girlfriend Sarah once asked me if all the people I knew on all my social media networks were my real friends. I answered with “All of them are real friends. Just on a lot of different levels.” Maybe this is true and maybe is just a load of BS. Maybe social media profiles create some type of perceived value, kind of like baseball card collections. I’ll let you be the judge on that.

What I do know is this: if you and I are friends on Facebook, or LinkedIn connections, or follow each other on Twitter, or even subscribe to each others blog, I will at least have more opportunity to communicate with you and share enough information about who I am to develop a real relationship with you.

Do we know each other? Really?

by @nateriggs

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Comments (4)
  • http://www.agent-seo.com/ Jacob Stoops

    Just another great example of how people can utilize Social Media outlets such as Facebook & Twitter to promote their personal/company brand & products.

    Although many people understand how to leverage this type of technology and the free exposure that it brings, there are still many people out there who simply don’t “Get It” when it comes to social media.

  • http://www.agent-seo.com/ Jacob Stoops

    Just another great example of how people can utilize Social Media outlets such as Facebook & Twitter to promote their personal/company brand & products.

    Although many people understand how to leverage this type of technology and the free exposure that it brings, there are still many people out there who simply don’t “Get It” when it comes to social media.

  • http://www.agent-seo.com Jacob Stoops

    Just another great example of how people can utilize Social Media outlets such as Facebook & Twitter to promote their personal/company brand & products.

    Although many people understand how to leverage this type of technology and the free exposure that it brings, there are still many people out there who simply don’t “Get It” when it comes to social media.

  • http://www.agent-seo.com Jacob Stoops

    Just another great example of how people can utilize Social Media outlets such as Facebook & Twitter to promote their personal/company brand & products.

    Although many people understand how to leverage this type of technology and the free exposure that it brings, there are still many people out there who simply don’t “Get It” when it comes to social media.