Archive for January, 2009

Behind Mojo: An Interview with Deutsy Design’s Luke Steffen

As a follow up to last week’s post on the iTunes file sharing application, Mojo, Deutsy Designs developer and founder, Luke Steffen, was kind enough to answer a few of my questions via email. Here’s the interview with Luke: Thanks for taking some time to give my readers some background on the development of this great application. How did the idea for Mojo come about? When did you start development and why? The idea for Mojo came about because of discussions between my roommate Robbie and myself. We both were constantly telling each other about new music we liked, but never had an easy way to transfer the music to each other. Before Mojo, in order to transfer music to another person you had very limited options available: Use some kind of instant messaging file transfer. This usually worked, but required the person with the music to initiate the transfer. Set up local file sharing via Samba or some other file transfer protocol. Most people I know wouldn’t know where to start when it comes to file sharing. Plus there are a lot of other drawbacks for this method. Put the music on a flash drive and physically give the other person the music. This generally was the method we would use, however it requires you both to be together to make it work Eventually we decided there had to be a better way to transfer music back and forth over the local network. We began designing Mojo on a trip to visit my cousins in Iowa in late 2005 and haven’t stopped since. What’s Mojo’s current usage and how quickly is it spreading? What are your plans to bring the application to the greater masses of iTunes users? Mojo’s current usage is a little hard to pinpoint because a [...]

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Wake Up Jessi Hempel! Web 2.0 Isn't About a Revenue Model Just Yet

Dear Jessi Hempel of Fortune Magazine: With all due respect to your achievements and ability to write thought provoking content for one of the largest and most respected business publications today, I feel that you’ve completely missed the point with your recent article, Web 2.0 is so over. Welcome to Web 3.0. To me, your article demonstrates a clear lack of clear understanding as to the purpose and relevancy of Web 2.0. While I agree with your perspective on the lag of profitable revenue models related to social media companies such as MySpace and Facebook, here’s how I would challenge your perspective: Have You Shown Up to the Party, Jessi? First and foremost, I always find it interesting to read articles on social media platforms produced by technology experts who have not yet engaged in the social media universe. Please correct me if I’m mistaken, but a quick search for your name on search.twitter.com shows me that you have not yet created a Twitter profile. Not one single Tweet!?! How then may I ask is it that you feel compelled to offer your opinions on something you obviously have not taken the time to really understand? Likewise, running a search on Facebook produces the same results. Again, you have no presence, at least none that is visible to the broader network. While it may be your preference to keep profile private, I would argue that doing such limits your understand of the full functionality and capabilities that the platform delivers. To your defense, I did find your profile in my extended network on MySpace, which is connecting you to a whopping 76 other users. Really? That’s all? And what about Jessi on LinkedIn? I’ve found you there too, boasting 141 connections and with no relevant content on your professional track [...]

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