Archive for 2009

Want a Video to Go Viral? Focus on Entertainment

In less than 15 hours, 2009 will be a memory.  I want to wish you a happy and successful New Year! I’m excited for all that lies ahead in 2010 for our economy, businesses, Social Business Strategies (my firm), and  the many projects we have up in the air right now.  Based on some email I’ve been receiving recently, I feel like there are a ton of you who are confused as to what I’m doing these days.  Truth is, that’s completely my fault.  Things have been changing so fast and frequently that I’ve been waiting to put out a more formal announcement to get you all up to speed.  That said, I’m sorry for my lack of transparency and assure you that I will have more details in a post to come. Most of us “social media types” read Mashable daily.  It’s a compilation of great info on the growing industry.  Today, the headline Shocker: Surprised Kitten More Popular Than Michael Jackson [STATS] caught my eye.  The post compiles a nice list of the most shared stories shared by users of the AddThis widget.  While the data may be skewed by the fact that there are multiple sharing applications out there, and this only represents a small portion, it’s still a pretty interesting list: Santa Yourself – 71,848 shares The Kim Komando Show – Video of the Day – African thunderstorm – 50,008 shares Pawnation – “Suprised Kitty” Rampages Across Nation – 32,270 shares disinformation – Cannabis College Now Enrolling Students – 24,338 shares Pawnation – Viral ‘Extreme Shepherding’ Ad Campaign Lights Up the Welsh Hills – 18,165 shares TMZ – Michael Jackson Dies – 13,481 shares Mercola.com – Swine Flu — One of the Most Massive Cover-ups in American History – 12,722 shares lemondrop – Best. Wedding Entrance. [...]

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Mark Whitman on How To Get a Job – Managing Your Job Search

This is Part 4 of the How To Get a Job series with Mark Whitman and myself, where we discuss strategies for finding career placement.  In today’s discussion, Mark and I discuss some tips that candidates can use to better manage their job search. If you can’t view this video, you can watch it on YouTube. As a job candidate, what is your biggest challenge in managing your job search?  Did you learn any new tricks you can apply? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Social Marketing Sucks. Focus Your Humans on Existing Customers.

My good friend, Perry Maughmer, brought this article from FastCompany to my attention today.  Seems like everyone is writing their predictions for 2010 this week.  Here’s an excerpt that caught my attention: “Social marketing progresses on the hype cycle. Marketers will realize that social marketing is not free, and it is not a panacea for reduced budgets. The human cost associated with social marketing is significant when you consider the hours spent blogging, tweeting, and responding to online content. The current inability to understand the bottom line contribution of social marketing the business will force marketers to look at social marketing with an increasingly analytic view.” And this one… “Marketers’ attempts to reach consumers via popular social tools like Facebook and Twitter will improve and will become less obtrusive. Consumer backlash to annoying product updates and thinly-veiled ads will cause marketers to become more savvy. Even if consumers joined a company’s fan club to get a discount coupon, they don’t really want to really want to be “friends” with clothing stores or hardware outlets.” I completely agree with these predictions. Social media is in no way free.  It takes a process to develop a solid strategy, which we charge for at Social Business Strategies (SBS site coming soon).  It takes tools that sometimes cost money.  And most importantly, it takes people behind the tools to make them work.  Unfortunately, people don’t usually work for free.  We all have to eat, right? Likewise, people talk to people, and want to be friends with people on social media.  Companies are made up of people.  I would stay focused on leveraging that to your benefit. Social Marketing Sucks The use of the term “social marketing” drives me nuts.  Marketers have been to trained to think in terms of push.  They stay focused on crafting [...]

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