Archive for November, 2008

Nailing the Revenue Model: Jott.com

Last week featured a web start up that failed in figuring out how to make money by offering there service. That’s both sad and common. So to be positive this week, lets look at a company that seems to have nailed the money part of the start up game. Months ago I wrote about Jott, a service that provides a platform which enabled users’ to dictate message via there cell phones, have those messages transcribed to text and then delivered to them via email and SMS. I became a beta tester around February. For me, Jott made good on it’s promises and provided a valuable service that saved significant time and helped me prevent things from slipping through the cracks. Over a few weeks, I found I was averaging between five and seven Jotts a day, using it for both personal reminders and work ‘to do’s‘. Essentially, using Jott provided much more than just easy and efficient reminders – it gave me piece of mind that I wouldn’t miss anything important. Make Money: Keep your Customers Around late August to early September, Jott came out of Beta and continued to offer a free version of the platform supported by an ad network, but expanded to offer two additional tiers of service with full capabilities. I’ll admit, when the switch was made I was not a happy camper. As a beta tester, I had been use to the full platform of services including individual emails, the ability to set text and email reminders days out, and access to bolt on modules to link Jott with other applications. In the switch, I was bumped back to the bare bones and felt that I, as an early adopter, should have been “grandfathered in” on the full platform. To Jott’s defense, I did receive [...]

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