Archive for March, 2008

Go BIG

Wil Schroter is a savvy entrepreneur with a laundry list of companies to his name. I’ve been asking myself how someone, who is roughly six years older than me, can already be so successful. In search of the answer, I’m about halfway through his book, Go BIG or Go Home. The title says it all. By examining his own companies, and other internet giants like Google and MySpace, Wil outlines the common elements in a proven business model that allow GoBIG companies to “dominate new markets virtually overnight”. Vision – Think BIG, the way companies like Google, PayPal and Skype do Growth – Learn how to compress time to grow faster than your competition Marketing – Position your company as Number One right from Day One Capital – Forget raising capital, learn how to create capital and leverage what you have today Management – Leverage your smaller size to run circles around your larger competitors This book is a fun and easy read, and I recommend it to anyone looking to leverage the speed and scalability of internet businesses. The interview below will highlight two of Wil’s latest projects: More Posts

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Consumer Generated Media & Good Beer

My friend and co-worker, Ashley Routson, has been working on what I believe is a great idea. She has branded herself and her blog as The Columbus Beer Wench, finding a nice niche in our great city as the local beer expert. Her mission? Seek out, taste, rate, and enjoy the fine offerings of local brew pubs and high quality distributors. Here’s why I think she’s a winner. In less than 2 months, Ms. Routson has taken an idea, developed relevant and interesting content on her subject, and has secured a dedicated following by hosting frequent local beer tasting events, branded as Drink with the Wench. By converging online social networking with real world events, her readership is beginning to attract the attention of local restaurants and brew pubs. She has successfully changed consumers’ behavior by bridging the gap between the internet and the real world, and positioning herself as a true “influencer” of her target audience. Case in point: Consumer Generated Media is gaining traction faster than anyone can imagine. More and more audiences are turning away from traditional media, to seek out their information from the people on the street. The ripple effect of this trend will be exciting to watch. Do you read blogs? Are you a blogger? Here’s why I blog. nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Winning at Breakfast

Going to the early morning business networking event is a good move. First and foremost, the pastries and coffee are usually provided free. What’s not to like about that? To make sure you leave with a few new connections, here are a some strategies that have worked for me: Scan the crowd. Find someone who looks more uncomfortable in the situation than you are. Approach them first. Ask “Is this your first time here?”. They’ll be relieved to be in a conversation. Drink lots of coffee. Wait to get your next cup until you notice a line at the coffee station. Then approach. Conversations happen naturally between the sugar and cream. Camp out at the plate return tray. They are usually located near the wall. Everyone who attends the event will visit at least once. Sit back, wait, and let people come to you for some one on one. Have a memorable business card. Not necessarily a flashy card, but one that’s different from all the others. At Young Isaac, our business cards are personalized with an ink stamp. Most of all – relax, have a good time and smile! Everyone likes to meet a person with a smile. For more cool ideas on networking, click here. More Posts

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