In this week’s episode of the Social Restaurant Podcast, we’re talking about the world’s largest social network and how your brand can get more traction on your Facebook page and more attention from your fans.
Joining me this week is Mike Gingerich, one of the leading strategists in the midwest focused on Facebook marketing for restaurants.
He’s also an entrepreneur and co-founder of Tabsite, a Facebook marketing app development company that has helped multiple restaurant brands figure out how to use Facebook to do things like grow their email list, hold buzz generation contests and discount promotions and even integrate online ordering directly into their Facebook page.
You’ll want to make sure you listen to all 30 minutes of this show. Mike sprinkles excellent strategy tips and educational nuggets at every turn in the conversation.
What You’ll Learn During the Interview
- How Like-Gating has changed over the years and how can restaurant marketers and operators can use this technique to grow their customer base.
- Mike talks about how to stay in good standing with Facebook’s terms and conditions when launching contests and promotions. You can see the full Facebook terms and conditions here.
- Learn why Facebook Graph Search is incredibly important and things you can do to make sure your concept gets found.
- And literally dozens of other tips, tricks and advice on Facebook marketing for restaurants.
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Restaurant News of the Week
This week’s restaurant news story of the week focuses on Chipotle and their launch of “The Scarecrow,” the next installment of their content marketing approach to leveraging YouTube to build brand advocacy.
Partnering with Moonbot Studios, and CAA Marketing, a division of Creative Artists Agency, the company has created the three-minute video you see below that portrays a dystopian world that makes a heart-wrenching statement about the sorry state of industrial food production. Watch the video below and then tune in for the commentary on why this is such an effective move for the Chipotle brand.
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