40 Amazingly Helpful Technology Tools I Use

by Nate Riggs on March 11, 2010

nate riggsOne the the coolest and most helpful blog posts I’ve read recently came from Jason Baer, covering 39 of the tools he uses on a regular basis for his business and online life.  Since then, I’ve started using Flowtown and actually had the chance to speak with the founders, Dan and Ethan.  Another tool from his post that has become a mainstay in my personal arsenal has been Skitch for very easy image editing.

I want to build on his list with my own tools.  It’s a good idea, and maybe you can as well with your own tool set.  If you do, please link to Jay and I so the list keeps growing!  Cool?

Ready. Set. Go.

  1. Hootsuite – Browser-based Social Media application that I use daily and recommend to clients.  It’s great for scheduling tweets throughout the day, aggregating multiple accounts, listening for keyword-based conversations and making Twitter manageable.  I heart Hootsuite.
  2. Topify – This is a great add on tool to Twitter that beefs up the information you recieve via email about new followers.  Topify gives you the ability to see lots of information on then riight from you inbox.  And if you want to follow someone back, just hit reply and send the email.  topify does the rest.  This is a great time saver.
  3. Seesmic Desktop – My very favorite desktop social media aggreator.  It’s clean and very flexible
  4. Twellow – This director is the Yellow Pages of Twitter.  Users submit and classify their profiles into categories.  Twellow then allows you to search by those categories and follow interesting users by vertical, geographic area and keywords in their bio.  Great tool for using Twitter to prospect.
  5. TweetStats – Best tool around for looking at twitter users usage statistics.  This tool not oly allows you to benchmark your own use, but you can also see how your contacts and prospects use Twitter to find the best times and means to tweet with them.
  6. Tweetshare – This is a new tool I’ve started using that allows you to easily share various forms of media via Twitter.  Pretty slick little application.
  7. Foursquare – My very Favorite location based application.  There’s been a big debate about who will win the location based application race.  I’ve written tons on Foursquare, and how it applies to business.  The big players today are Gowalla, Foursquare, Yelp and BrightKite.  Right now, Foursquare is smoking the competition.  But Facebook will release their own version of a location based app soon.  Stay tuned to see what happens with that one.
  8. LinkdIn Answers – In my opinion, this is one of the most powerful features that LinkedIn provides.  Here’s a few strategies on how to use LinkedIn Answers to build your network.
  9. LinkedIn Tool Bar for Outlook – this is one of the very best tool bars ever developed and will become a critical tool that helps you get the most out of LinkedIn while making it easier to stay focused on growing your network.  The bummer is that it’s only for Outlook.
  10. Diigo – Delicious just got antiquated.  Diigo is a social bookmarking tool that lets you do everything from highlighting text on a web page, annotating web pages with comments, tagging your articles and so much more.  Diigo is so great it even emails you with a summary of the notes you’ve annotated on articles.   This one has changed the way I research and develop presentations.  Oh, and by the way, I’ve started a Social Business Strategies Diigo Group so that you can see what I’m reading and where I’m finding new information.  I’d love to have you join.
  11. Digsby – My favorite chat client.  I like Digsby because it integrates social media, Facbook chat, GChat, and much more.  Sadly, this is another one that’s lacking a mac application.
  12. SEO All in One Pack for Wordpress – killer plug-in for your Wordpress blog that makes optimization easy.  Jake Stoops also has tons of ideas on even more Wordpress plug-ins you can use at Agent SEO.
  13. DailyMile – my favorite Social Utility.  DailyMile provides a niche social network for runners, cyclists and triathletes while also providing a training log tool to track your workouts.  If you like to train, this one is a must.
  14. Yammer – Internal micro-blog tool to help make internal communications easier and reduce email clutter.  I’ve used Yammer in three companies now and it’s so powerful.
  15. SocialCast – This is the same premise of Yammer for internbal communications, but it’s structured more like a Facbook wall.  SocialCast also provides organizational communications metrics (for a price).  If you want to study the true social graph in your company, SocialCast is you weapon of choice.
  16. SpeakersiteArtie Isaac and Rob Emerich’s project.  Speakersite is another example of a powerful niche social network that connects speakers with other speakers and speakers with audiences.  If you want to speak for fun or professionally, sign up for Speakersite.
  17. Free Conference Call – I’ve been using this for years to manage my conference calls.  It’s easy, free and works every time.
  18. DimDim – Presentation and desktop sharing software that is going to give GoTo Meeting and WebEx a run for their money.  Just use this yesterday in a session with Audio Messaging Solutions and it rocks!  It’s also very affordable, and there’s a solid 30 day trial to get your feet wet.
  19. Involver – Want to add some customization to your company’s Facebook Page?  Involver has the code for you.  There’s some apps you can use for free and if you want to get more, you can subscribe at different levels.  Everything is plug-and-play and easy to install.  Check out the YouTube channel integration tab. It’s great!
  20. Facebook App Directory – Before you spend money on Involver, check to see if you can find a free Facebook page app in the directory.
  21. PollDaddy – We’re using this Facebook application with Incept’s Facebook Page to get feedback from their CME’s on policy changes and events. It’s available for free in the application directory.
  22. Dotster – I buy all my domains from Dotster because the customer experience is much better than the dreaded high pressure selling environment of GoDaddy.
  23. Shoeboxed – The cheapest and best document imaging software out there today.  Shoeboxed allows me to snap iPhone pictures of receipts and automatically store them for expense reports.  Tax time would have been a much bigger hassle without Shoeboxed.
  24. BatchBook CRM – this is how I manage my database of all of you. You can learn more about why I love Batchbook  here.
  25. Freshbooks – this is my business accounting software.
  26. MindMeister – This is mind mapping software that I’m using to outline social network analysis inside organizations.  Very flexible for brain dumping on the web.  So far, so good.
  27. Scribbed – Scribbed allows you to host, share and embed documents like PDF’s on the web.  It’s easy to use and very powerful.
  28. Clearwish – Another local Columbus Start Up, Clearwish is an online gifting site that I use to keep a list of things I want to purchase or have purchased for me, as I’m surfing the web.  It’s also socially integrated with Twitter and Facebook and has a nice browser plug-in.
  29. TubeMogul – great for mass video distribution and video viewing analytics across multiple platforms and a BIG time saver.  I recommend TubeMogul to my clients.
  30. Google Wave – Great for collaboration with teams and for projects.  Leave a comment if you want an invite.  I still have about 100.  Here’s ideas on how to use Google Wave to get the most out of attending conferences.
  31. Tungle – My favorite application of 2010.  Tungle makes scheduling appointments easy, clean and quick. I use this 4-5 times per day now.
  32. YourMilton – I just got a demo of this new (and wonderful) small business CRM application last week.  Columbus native Eric Ralph is the mastermind behind the concept.  BETA is coming soon and you can sign up here for info.
  33. Meetup – If you’ve not yet joined your local Meetup groups, you should.  It’s a great tool for staying on top of neat events and gatherings in your area.
  34. MockingBird – I learned about this one from Mr. Joe Payton.  If you’re building a new website for your business, MockingBird will allow you to layout the wire frames fast, easy and for free.
  35. Tubmlr – an alternative blogging platform that makes media publishing easy.  Tunblr also seamlessly integrates with Faebook, Twitter and other social networks for cross platform content publishing.
  36. KeepIt – This is a great little browser plug-in that lets you grab YouTube videos and save them to your desktop ina  few different file formats.  Very handy.
  37. Quantcast – This is a great tool for looking at traffic to websites.  The free version is all that I use, but it’s enough to get basic information on how popular a site is.
  38. Compete – Similar web traffic measurement tool to Quantcast with a few different options and better visual displays.
  39. Google Finance – Why buy Hoovers?  Google Finance will give you all the data you need on companies.  I use this for business development research.
  40. Innoblogs – Developed by Tom Williams, Innoblogs is a collaborative blog work folw system that will change how corporate blogging is done.  If you’re company wants to get better at blogging, check out Innoblogs.

Did you find anything you might use?  Anything to add to the list?  Will you write your own “tools I use” post and share it with the world?


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how to linkedin profileIn my opinion, LinkedIn is still one of the most powerful social networking tools for business.

I know Lewis will agree with me here.  Yesterday, while finishing up a day of corporate training with Incept, I received two invitations to connect.  Both were fully targeted to how I’ve optimized my profile, connecting with me to ask questions about how to develop a social media strategy.  One was from Tulsa, Oklahoma, and the other from the San Francisco Bay area.  Amazing.

To be honest, the power of LinkedIn profiles still blows me away.  Without my LinkedIn profile, and, specifically, it’s ability to make the Social Graph visible and searchable, how on earth would these two individuals had ever known I existed, let alone that I might be a resource for them?  Simple answer.  They wouldn’t have.

Inbound Traffic Through SMO
Social media optimization is the rave this year.  Brian Solis has even made the statement that SMO is the new SEO.  I wholeheartedly agree with him on this.

Every social network out there has a search function, and LinkedIn is one of the more robust in terms of search functionality.  With that in mind, it makes sense that each LinkedIn profile can then be optimized to be found by people running queries inside, and sometimes outside the network.  What’s more is that you not only have the ability to optimize your individual LinkedIn profile, but also your company LinkedIn profile.

I’ve written about how to use company LinkedIn profiles for business development.  But what about getting your company (and the people inside) found?

So that you can get the maximum benefit for lead generation and inbound traffic, here are a few how to tips you can use to optimize your company LinkedIn profile, establish good rankings against your competition, get found by potential sales-ready buyers searching for your products or services, and convert those visitors into real business opportunities.

Double Check Your Company Name & URL
To make sure that people don’t create duplicate profiles for the same company, LinkedIn places internal controls on the company name and company URL present in your page.  The reason for this is the aggregation of your personnel’s profile onto the page.

Once you select a company name and URL, each person in your company MUST use the exact same wording, company name and spelling in their personal profiles in order to show up under the page.  Having consistency allows LinkedIn’s algorithm to crawl the network and pull in each individual profile under your company profile.

If there is an inconsistency, or if you notice that a few different companies share your same company name, your profile admin will have the ability to submit a ticket to LinkedIn to have it worked out.  When you compose that message, be extremely clear and concise, and be prepared to wait about a week for a reply.  They will get back to you and work to fix the problem.

Develop Your Keyword List
how to linkedin profile If your company is already doing organic SEO or running a PPC campaign, you should have a developed keyword list.  If not, get a white board, a few members of your company, and start brainstorming the terms and phrases you believe your customers will use to search for a company that provides your type of products or services.  It’s important to keep in mind that some of your customers might not be familiar with your industry jargon, so focus on plain speak first.

Once you’ve narrowed your list to between 5-10 words or phrases, run some searches and look for the number of results the query returns.  You can even save these searches for later reference.  Typically, the queries with the highest number of results will indicate the more popular terms.  For your page, you will want to pick 2-3 main key words or phrases to focus on.  Here are a few more quick tips:

  • Don’t forget to include your company name on the list.
  • Search companies, as well as people, to see how many results get returned in the query.
  • Search from different people’s profiles.  This is important because everyone has a different social graph.  A users social graph is a factor in LinkedIn search results.
  • Don’t forget your company’s location.  You can narrow results by targeting a specific geographic area.
  • Don’t for get to look at general “head-tail” terms (typically one word), as well as “mid-tail” and “long-tail” terms (between 2 -5 word phrases).

As an example, Incept’s main targeted phrase is “blood donor recruitment,” as this is the core service my client provides.

Write Compelling & Optimized Page Copy
linkedin company profileNow that you have your keyword list and it’s been tested and searched, start writing your page copy.  Remember that copy writing is an art that helps a visitor receive a message about your company.  It will be important for search optimization to include each keyword with a density of 3-5 times in the copy, but also remember that you are writing for a human.  Make sure to clearly explain the important information about your offering(s), how you do business, your company’s unique selling proposition, and clear calls to action.  Always make sure to tell a story.

And a fine point that’s one of my personal pet peeves:  Please make sure to utilize short paragraphs for maximum readability.  LinkedIn does not give you the ability to include images in the actual page copy to break up the text so make sure to focus on 1-2 sentences, and then a break.  Doing so will make your company profile much easier to read.

Provide Multiple Ways for Visitors to Convert
This is another very important aspect of your LinkedIn company profile.  You’ve done your work to get the readers to your profile and explain the offer and benefits of working with you.  You’ve included a solid call to action, asking your visitor to take the next step.  As the final step in conversion, make sure to give your visitors the information they need to connect with you in multiple ways.  For instance:

  • Name specific people in your company as contacts in your last paragraph.
  • Let visitors know that they can connect with them directly on LinkedIn.
  • List your contact’s email address right on the company profile.
  • List each contact’s direct dial phone number.
  • If you plan on using other forms of social media (like Twitter, Facebook, a company blog, etc.), list those URL’s as well.  You might want to call them out in brackets or parentheses.

And For Good Measure

  • Make sure to check your page and rankings often, and adjust as needed.
  • As you add new associates to your team, make sure that they have the correct company titles and information on their personal profiles.
  • Test out various calls to action over time to see if you can isolate a variable and learn what specific CTA converts at a higher rate.
  • As you meet new prospects, make sure to mention your company LinkedIn profile as an available resource for them.

That’s a lot of info and a long post.  Whew!

[Oh, and by the way, go ahead and search Companies on LinkedIn for "Blood Donor Recruitment".  The results may vary, depending on your personal social graph.  What do you see?]

What’s your take?  Are you using your company’s LinkedIn profile to its full potential?

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Skype Session: Interview with Jason Baer of Convince & Convert

by Nate RiggsMarch 8, 2010

Today, I’m delighted to bring you a very special Skype Session.
If you’re not following Jason Baer and his Convince & Convert blog, you probably should be.  Jason is based in Flagstaff, Arizona and works primarily with advertising agencies as a social media strategy consultant.  His blog is widely popular and recognized by a variety of [...]

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Never Let the Lizard Send Email

by Nate RiggsMarch 6, 2010

If you’re not reading Seth Godin’s Linchpin, the title of this post (which is actually a quote from the book) probably won’t make a lick of sense to you…yet.
Yesterday, this quote helped me learn something about myself.
“Never let the Lizard send email.”
Pretty abstract, huh.  I’ve learned that the Lizard (my Lizard Brain anyway) is largely [...]

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HOW TO Ideas on Using Social Media for Trade Show Exhibiting

by Nate RiggsMarch 5, 2010

The Skyline Exhibitor Exchange was jam-packed with ideas on how social media tools can integrate into a trade show exhibition strategy.  The goal is to extend the live event experience to the online space.
My co-presenters, Will Burrus, Tiffany Odutoye and Eric Leslie, all brought some serious material to share.  It was literally a “drink from the [...]

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Live Streaming Video from the Skyline Exhibitor Exchange – Using Social Media Tools for Trade Show Marketing

by Nate RiggsMarch 4, 2010

Today we have a special treat, largely brought to you by the digitally talented Eric Leslie of OnScene Media & Marketing.
Starting at 11:00 a.m. EST, we will be presenting to a sold-out event at Skyline of Central Ohio’s Exhibitor Exchange Series on Strategies for Using Social Media Tools for Trade Show Marketing.
The presenters include the [...]

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Staying in Bed, Guilt & Linchpins

by Nate RiggsMarch 1, 2010

I don’t get sick much, but this morning it hit me like a semi-truck doing 70 mph.
While meeting some smart folks at Skyline of Ohio for a final planning session, to get ready for a sold out Exhibitor Exchange event on Thursday morning, my stomach suddenly flipped.
Jacob had been sick over the weekend.  Poor little [...]

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A Discussion of Ethics & Blogging for Disaster

by Nate RiggsFebruary 28, 2010

My sense of ethics is as hot as my coffee this morning.
One one side, I’m appreciative of blog posts like 20 Incredible Pictures From The Chile Earthquake (from Forrest Kobayashi) and Chile Earthquake Pictures: Twitter Photos Tell the Story (from Mashable) for covering the earthquake in Chile and the pending tsunami warnings in almost 50 [...]

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How Do You Define a Technologist?

by Nate RiggsFebruary 27, 2010

The term “technologist” is perplexing.  My friend, Will Burrus, has been called a technologist.  I’ve heard a few people call Dave Culbertson and Joe Payton technologists.
Wikipedia defines technologist broadly:
A technologist is a specialist who is trained to perform work in a field of technology. In some countries, there is a clear definition defined by law, and [...]

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ROI of a Sandwich & Why Katzinger’s Deli Knows Customer Experience

by Nate RiggsFebruary 25, 2010

On all fronts, Columbus-based Katzinger’s Delicatessen is the best in the world.  At the very least, they’re the best in the Midwest.  Hands down, their sandwiches and other foreign delicacies are absolutely worth talking about.
But tonight, they caught me off guard.  One human being working behind Katzinger’s counter made my entire evening better.  Please watch…

How [...]

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